U.K. brand launches in more than 150 Walgreens stores and on Walgreens.com this summer
DEERFIELD, Ill., 2017-Jul-19 — /EPR Retail News/ — Walgreens today ( July 17, 2017 ) announced the addition of Sleek MakeUP, one of the fastest growing mass market cosmetics brands in the U.K.*, to its beauty offering at more than 150 stores and on Walgreens.com.
“It’s an exciting time for beauty at Walgreens. Customers want to shop the most sought-after brands. The addition of Sleek MakeUP to our cosmetic offering is just another example of how we continue to deliver on our promise to differentiate and elevate the beauty experience at Walgreens,” said Lauren Brindley, group vice president and general merchandise manager, Walgreens. “We will continue to deliver new and exciting brands in a welcoming and accessible environment in hopes of giving our beauty customers more reasons to shop our store.”
Acquired by Walgreens Boots Alliance in 2015, the brand’s full line, including best-selling products like the Solstice Highlighting Palette, Cream Contour Kit and Major Matte Lip Cream, are now available on Walgreens.com and will be in stores at more than 150 Walgreens starting this month.
Sleek has a unique, authentic heritage that originated in East London when a local beauty entrepreneur noted that women of color were underrepresented in the cosmetics market. Inclusivity has always been at the heart of every decision Sleek makes, creating products that celebrate all women and men without exception, readdressing the balance of beauty norms.
Sleek makes the latest beauty trends truly accessible to all through its superior performance makeup with strong pigmentation and high quality formulations. Sleek was an early pioneer of the contouring trend with the launch of Contour Kit in 2009, and was one of the first beauty brands to introduce the matte lip look with its Major Matte lipstick in 2012.
Walgreens beauty offers products such as makeup, skincare, fragrances, hair care, professional hair tools, nail and more. The company also offers Beauty Enthusiast, a beauty club within its Balance® Rewards loyalty program, which provides cardholders who register for Beauty Enthusiast with additional rewards on beauty and personal care items, as well as other benefits. Signup is free, and Beauty Enthusiast members will receive 5,000 Balance Rewards points for every $50 spent on cosmetics, skincare, haircare, oral care, grooming, sun care, fragrance and bath product purchases**. Beauty Enthusiast members will have opportunities to receive free samples and will get exclusive promotions and coupons, as well as special beauty offers, new product information and expert tips throughout the year.
Walgreens (www.walgreens.com), one of the nation’s largest drugstore chains, is included in the Retail Pharmacy USA Division of Walgreens Boots Alliance, Inc. (NASDAQ: WBA), the first global pharmacy-led, health and wellbeing enterprise. More than 10 million customers interact with Walgreens each day in communities across America, using the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice. Walgreens operates 8,175 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands, along with its omnichannel business, Walgreens.com. Approximately 400 Walgreens stores offer Healthcare Clinic or other provider retail clinic services.
About Sleek MakeUP
Sleek MakeUP is one of the fastest growing mass market cosmetics brands in the UK*. Acquired by Walgreens Boots Alliance in 2015, Sleek is making its bold debut stateside this summer at Walgreens and ULTA. With 152 products across the lip, eye, and face category, Sleek is committed to providing superior performance makeup with strong pigmentation and high quality formulations. Known for our high pigmentation products, quality formulations and inclusive shade selection, we’ve been setting trends since 1995. From bringing contouring to the masses in 2009 to pre-empting the Matte Lip trend back in 2012, Sleek MakeUP has always been one step ahead. Beloved by those in the know, Sleek MakeUP has developed cult status across the globe due to our bold and brave approach to beauty, and is now sold in over 50 countries worldwide. From the palest to the deepest skin tones, we’ve made it our mission to ensure every makeup junkie across the globe has the right to define their own individual beauty, without boundaries.
*IRI UK Market Data L52 weeks ending June 2017
**Every qualifying purchase adds up to the $50 spend requirement. A qualifying beauty purchase includes products from the following categories: fragrances, cosmetics, skincare, haircare, oral care and grooming products. Excludes prescriptions, baby haircare, baby skincare and baby oral care products. The qualifying beauty spend total is calculated before taxes and after discounts, redemption dollars and store credit have been applied. Complete details at walgreens.com/beautyenthusiast.