DICK’S also adds Training apparel to the private label brand’s assortment
PITTSBURGH, 2017-Jul-21 — /EPR Retail News/ — DICK’S Sporting Goods announced today (July 20, 2017) the expansion of its private label brand Second Skin to include male and female Training apparel products now available at over 350 DICK’S Sporting Goods nationwide. Beginning July 28, the expanded Second Skin line will be available in-store and online at SecondSkin.com and dicks.com.
Launched in April 2017 and previously only available online, Second Skin is DICK’S Sporting Goods’ complete line of technology-rich apparel designed to support high-intensity athletes participating in CrossFit, Obstacle Course Racing, long distance running, triathlons and other emerging fitness activities.
The initial offering of Second Skin was limited to compression apparel that was only available online. The expanded assortment brings premium-quality Training apparel to DICK’S Sporting Goods stores across the country, providing this growing and currently underserved group of athletes a more robust product offering.
“Every detail that went into creating Second Skin products is focused on the athlete, and we’ve always puts performance first,” said Ryan Eckel, Vice President of Brand Marketing, DICK’S Sporting Goods. “These athletes are doing incredibly intense fitness routines and need high levels of support and protection from their training gear.”
Second Skin products bring together the perfect blend of fit, function, sophistication, and premium-technology at competitive price points. Key pieces of the new Training apparel line include a variety of tops, bottoms, layering pieces and outerwear for men and women ranging in price from $35 to $150.
“Second Skin is a brand that understands what athletes like myself need to succeed while training and competing,” said Second Skin ambassador and elite Obstacle Course Racer, Hunter McIntyre. “I am excited that Second Skin will be more widely-accessible, so other Obstacle Course Racers and high-intensity athletes have access to the apparel that I’ve loved using over the past several months.”
Joining McIntyre, Second Skin will continue working with premiere athlete, Best-Selling Author and Second Skin ambassador Christmas Abbott,as well as more than 200 athletes, trainers and mentors across a variety of fitness communities.
For more information, please visit SecondSkin.com. Customers can also follow the latest news from Second Skin by liking the Second Skin Facebook page – Second Skin Gear – or following the Instagram handle – @SecondSkinGear.
About DICK’S Sporting Goods, Inc.
Founded in 1948, DICK’S Sporting Goods, Inc. is a leading omni-channel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. As of April 29, 2017, the Company operated more than 690 DICK’S Sporting Goods locations across the United States, serving and inspiring athletes and outdoor enthusiasts to achieve their personal best through a blend of dedicated associates, in-store services and unique specialty shop-in-shops dedicated to Team Sports, Athletic Apparel, Golf, Lodge/Outdoor, Fitness and Footwear. Headquartered in Pittsburgh, PA, DICK’S also owns and operates Golf Galaxy and Field & Stream specialty stores, as well as DICK’S Team Sports HQ, an all-in-one youth sports digital platform offering free league management services, mobile apps for scheduling, communications and live scorekeeping, custom uniforms and FanWear and access to donations and sponsorships. DICK’S offers its products through a content-rich eCommerce platform that is integrated with its store network and provides customers with the convenience and expertise of a 24-hour storefront. For more information, visit the Press Room or Investor Relations pages at dicks.com.
Contact:
press@dcsg.com
724-273-5552
Source: DICK’S Sporting Goods, Inc.