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The Container Store® introduces new additions to elfa® décor® – its best-selling shelving and drawer system

The Container Store® introduces new additions to elfa® décor® – its best-selling shelving and drawer system


New Products Give Best-Selling Shelving and Drawer System a Fresh Look

DALLAS, 2017-Jul-22 — /EPR Retail News/ — The Container Store® (NYSE: TCS), the nation’s leading retailer of storage and organization products, today (07/21/2017) introduces new additions to elfa® décor® – the retailer’s best-selling shelving and drawer system that has represented the core of its business for 39 years.

Brand new additions and features to elfa décor include:

  • elfa décor Drawer Fronts & Frames – made from solid birch construction, these integrate with existing elfa mesh or solid drawers to completely conceal clothing and accessories, providing an exceptionally clean look with sophisticated leather pulls.
  • elfa décor Mirror – perfectly sized to fit between elfa standards or uprights, the new mirror creates a convenient place to get ready in the morning without leaving the closet.
  • elfa décor Accessory Shelf– this shelf’s lipped design keeps accessories like jewelry, perfumes, plants or décor items organized and easy to see, but still partially contained.
  • elfa décor Gliding Tie & Belt Rack – includes integrated hooks for space-saving functionality to easily select ties and belts.
  • elfa Standard & Upright Cover – the cover’s flexible and matte-finish design creatively conceals the slots on any elfa standard or upright.

“Our customers love how any space, especially closets, can be transformed and personalized to fit their needs,” said Sharon Tindell, President and Chief Merchandising Officer of The Container Store. “We have worked on every detail to deliver a fresh look and more sophistication to suit their lifestyle by blending style and function with new décor elements.”

Available exclusively at The Container Store, the new décor elements can be added to an existing elfa space or designed in a new solution. The new additions to elfa give a fresh look to custom closets, work everywhere in the home and provide a seamless look to custom drawers from top to bottom.

Customers nationwide can enjoy the retailer’s FREE elfa® design services. The Container Store’s expert space and closet designers are available every day in-store, online or by phone to create customized storage and organization solutions for any area of the home or office.

About The Container Store

The Container Store (NYSE: TCS) is the nation’s leading retailer of storage and organization products – a concept they originated in 1978. Today, with locations nationwide, the retailer offers more than 11,000 products designed to save space and time, a suite of custom closet systems and an array of digital shopping services. Visit for more information about store locations, the product collection and services offered. Visit for real solutions from the really organized and to learn more about the company’s unique culture.


Melanie Graham

Source: The Container Store


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