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East Towne and West Towne Malls implement Youth Escort Policy

Madison, WI, 2017-Jul-31 — /EPR Retail News/ — East Towne and West Towne Malls will launch their Youth Escort Policy’s tomorrow, Friday, July 28, 2017. The Youth Escort Policy (YEP) is designed to provide all of its shoppers and retailers with a family-friendly, convenient and enjoyable shopping experience. The new policy – which will be enforced tomorrow beginning at 4 p.m. – requires all mall visitors under 18 years of age to be accompanied by a parent or guardian who is 21 years of age or older on Friday and Saturday evenings after 4 p.m.

The policy is in effect for all parts of the mall with the exception of department stores and stores with exterior entrances.

The Youth Escort Policy is intended to curtail the rising number of unsupervised youth hanging out at East Towne and West Towne Mall and related disturbances. Mall management is implementing the policy based on months of internal discussions and collaboration with local officials, customers, and retail partners.

The Youth Escort Policy can be found on both mall websites at or It is also posted near the mall’s main entrances.

Please note: No officials for East Towne or West Towne will be available for interviews on Friday or Saturday. Any media that wishes to be on-site Friday or Saturday must call Tiffany Schultz at 608.833.1544 or and schedule a time between 1:00pm – 3:00pm. During this time, media representatives will be accompanied by a mall staff member, and can interview customers and shoot b-roll footage. No media will be allowed inside the mall after 4 p.m. on Friday or Saturday evening.

About East Towne Mall
East Towne Mall is a 788,120-square-foot shopping center located off I-90/94 at the intersection of E. Washington Avenue (US 151), Zeier Road and Lien Road.  The mall is anchored by Barnes & Noble Booksellers, Boston Store, Dick’s Sporting Goods, gordmans, JCPenney, and Sears, and houses more than 110 specialty retailers including American Eagle Outfitters, Bath & Body Works, Best Buy Mobile, Buckle, Express, Kay Jewelers, Torrid, Shoe Carnival and Victoria’s Secret.  Flix Brewhouse, H&M and Lucky’s 13 Pub are all under construction.  East Towne Mall also features a Food Court and seven restaurants.  Visit or for more information.

About West Towne Mall
West Towne Mall is an 828,602-square-foot shopping center located off Highways 12/14 at Gammon Road.  The mall houses Boston Store, Dick’s Sporting Goods, JCPenney, Sears, a 540-seat Food Court, along with Madison-area exclusives like Apricot Lane, Athleta, Aveda, The Cheesecake Factory, Dry Goods, J. Crew, Pandora, Pottery Barn, Sephora, and Williams-Sonoma.  Vans is currently under construction, and Kay Jewelers will start a store renovation within the next few weeks.  Find more at or on Facebook at

East Towne and West Towne Mall are owned and managed by CBL & Associates Properties, Inc.

For more information, contact:
Tiffany Schultz
Marketing Director
(p) 608.833.1544

Source: CBL

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