Retailer featuring variety of items and participating in Star Wars “Find the Force” augmented reality experience for Force Friday II at 235 stores across Midwest
GRAND RAPIDS, Mich., 2017-Sep-01 — /EPR Retail News/ — Meijer stores throughout the Midwest are preparing to bring customers closer to a galaxy far, far away by offering a variety of grocery and merchandise items in honor of the epic Star Wars saga and December’s theatrical release of Star Wars: The Last Jedi.
Starting on Force Friday at 12:01 a.m., Sept. 1, fans and families will find a huge variety of the newest Star Wars themed products at Meijer stores in Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. They will also have the opportunity to participate in the new Find the Force experience where customers can download the Star Wars App and scan graphics bearing the “Find the Force” logo to unlock new and favorite AR Star Wars characters.
“We’re thrilled to be carrying a wide assortment of merchandise throughout our stores as Star Wars enthusiasts count down to the newest episode in this epic saga,” said Dan Myers, Divisional Merchandise Manager of Toys and Sporting Goods for Meijer.
Myers said Meijer stores across the Midwest will feature everything from toys and collectibles, to apparel and houseware items.
“Once customers see our selection for Force Friday II, they’ll see we’re the perfect one-stop shop for all things related to Star Wars,” he said.
Meijer is a Grand Rapids, Mich.-based retailer that operates 235 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer pioneered the “one-stop shopping” concept and has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, pet departments, garden centers, toys and electronics. For additional information on Meijer, please visit www.meijer.com.Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.
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