Keasbey, New Jersey, 2017-Nov-13 — /EPR Retail News/ — Huggies and ShopRite donated half a million diapers to kick off the holiday giving season on Monday, November 6.
That’s when ShopRite and Huggies delivered 250,000 diapers to the Community FoodBank of New Jersey — a member of the National Diaper Bank Network. Another 250,000 diapers will be donated to the National Diaper Bank Network through a Philadelphia area food bank. Huggies and ShopRite also presented the National Diaper Bank Network with a $10,000 check.
Huggies and ShopRite teamed up this summer to support struggling families in diaper need by on a program to benefit the National Diaper Bank Network. Huggies and ShopRite donated a day’s worth of diapers (or six diapers) each time a customer purchased one package of Huggies diapers at ShopRite stores over the last few months.
According to a study commissioned by Huggies and the National Diaper Bank Network, one in three American families struggles to afford the diapers needed to keep their baby clean, dry, and healthy. To help raise awareness of the hidden consequence of poverty known as “diaper need,” and provide much needed baby essentials to families, ShopRite partnered with Huggies on its No Baby Unhugged program.
As the founding sponsor of the National Diaper Bank Network since 2011, Huggies No Baby Unhugged has provided ongoing support for the organization and donated more than 200 million diapers and baby wipes, including critical donations during times of crisis. To learn more about No Baby Unhugged, visit www.huggies.com/nobabyunhugged. For more details on the National Diaper Bank Network, please visit www.nationaldiaperbanknetwork.org.
SOURCE: Wakefern Food Corp