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Asda introduces Multivitamin Milk

Asda introduces Multivitamin Milk


Leeds, UK, 2018-Jan-16 — /EPR Retail News/ — To get the UK moo-ving in 2018, Asda has launched Multivitamin Milk, helping to energise Brits and get even more essential vitamins into their daily diets.

Usually reserved for health and wellbeing stores, the nutrient-rich milk has now received endorsement from the Good Housekeeping Institute. Tasting the same as its regular milk counterpart, every 200ml glass of milk contributes to an average adult’s daily requirement, containing the following vitamins:
· 88% of Vitamin D
· 76% of Vitamin B12
· 42% of Iodine
· 34% of Riboflavin (Vitamin B2)
· 31% of Calcium
· 28% of Phosphorus
· 20% of Vitamin A
· 17% of Iron.

In addition to the calcium found in every glass of milk, Asda’s Multivitamin Milk is packed with vitamins and minerals including Iron, to combat tiredness and fatigue, as well as Vitamin A, which plays a part in the normal function of the immune system.

An Asda spokesperson commented: “At Asda, we are always looking to develop products to make our customers’ lives easier. With the launch of Multivitamin milk, Asda will continue to support customers and their families to get more essential vitamins into their diets in a hassle-free way and leading a healthier lifestyle. It’s perfect to use every day on cereals, in tea and coffee, or as a glass on its own.”

Asda’s Multivitamin milk is available in fours pints for an introductory price of £1.25, in all major Asda supermarkets and on the Asda website.

Media contact:
Russell Craig
Senior Director, Media & Community Relations
0113 826 2829

Source: ASDA


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