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Asda launches NEW vegan food to go range

Asda launches NEW vegan food to go range

Leeds, UK, 2018-Jan-17 — /EPR Retail News/ — With Veganuary now in full-swing, Asda has announced the launch of a NEW vegan food to go range, enabling those taking part in Veganuary or following a plant based lifestyle to enjoy tasty meal options whenever, wherever. Fully accredited by the Vegan Society, the range spans lunchtime staples.

With three and a half times as many vegans now than a decade ago*, Asda’s new vegan lunchtime products aim to fill a gap in the market for great value, tasty on-the-go options for those living a nose to the grindstone lifestyle.

With each product priced at just £2.50, the range is one of the cheapest vegan food to go options available on the market, providing a quality, value lunch for those following a plant-based diet.

Asda’s new range of vegan products includes:
· Onion Bhaji Wrap, £2.50
· Falafel and Houmous Sandwich, £2.50
· Mexican Bean & Rice Salad, £2.50

Andrew Johnston, Asda Innovations Chef, comments: “With more and more customers going vegan, we’ve introduced a range which not only answer the dietary needs of the nation, but that also turn favourite foods in vegan-friendly, on-the-go options.

“From onion bhajis – one of the top-selling snacks in the UK – to a light Mexican bean salad, our new range ensures easy eating at any time, and delivers a punch of vibrant flavour in each bite.”

In addition to the vegan food to go range, Asda has further expanded its plant-based repertoire with the introduction of its first Vegan Cheddar Cheese (£2.00), ensuring the nation’s favourite sandwich filler and cracker topper can be enjoyed by all.

Andrew continues, “With a greater demand for vegan-friendly versions of everyday popular items, this year will see Asda expand its vegan repertoire even more, with innovative, delicious products in the pipeline for launch throughout 2018.”

For more vegan inspiration, read our blog here.

Media contact:
Russell Craig
Senior Director, Media & Community Relations
0113 826 2829

Source: ASDA

EPR Retail News