New augmented reality app to visualize dishes in restaurant menus in 3D format

Harald Xperience logo

HELSINKI, Finland, 2018-Mar-14 — /EPR Retail News/ — Harald Xperience Ltd. is the first company in Finland to introduce an application with AR aimed to enhance the customer experience in restaurants. The application called EatX allows the customer to visualize the various dishes in 3D format by moving a smartphone or tablet on different items on the menu.

According to Jaana Kettunen, producer and CEO of Harald Xperience, EatX brings the restaurant experience to a whole new level. The customer sees the dish together with additional information, which makes it easier to decide what to order. Kettunen reveals that EatX will be launched at the trade fair for the restaurant and catering industry in Helsinki, 14-16 March 2018.

The menu of the restaurant “På Kroken”, created by chef Magnus Ekström, will be used as an example, including a 3D presentation of the dessert served at the prestigious Nobel banquet.

Kai Lindevall, producer and chairman of the board, points out the almost limitless potential of AR technology in the field of consumer goods, events and entertainment: “You can get any product to ‘speak’ and tell its story.”

Lindevall says the next AR application of Harald Xperience will target the hotel industry, helping hotel guests to access useful information in a natural and unique way by using AR. The needs of families with children will also be addressed.

SOURCE: EuropaWire

KiwiTech Announces Strategic Partnership with Blingby

Strategic partnership formed to revolutionize video content delivery and e-commerce

Washington DC, 2017-Mar-09 — /EPR Retail News/ — KiwiTech, LLC, a startup accelerator and technology services company, has announced a strategic partnership with Blingby, an innovative digital advertising and marketing platform. Blingby users watch, buy, book or rent the styles and places that inspire them. However, Blingby is not only about fashion, lifestyle, or travel; it is adaptable to many different industries. Third-parties can also license and customize Blingby’s (bbStream) technology for use on their platform, enhancing their value proposition.

A truly groundbreaking innovation is Blingby’s bbstream, which can be integrated natively into content streams by producers CDNs and content distributors into their video content. Why should you care?

Imagine watching a YouTube video and moving your cursor above a person’s jacket. From that simple action, a drop-down appears with information on the jacket, through which a user can click through to purchase. Or what if PM Justin Trudeau is giving a presentation in front of the 4 Seasons in Montreal, move your cursor to the hotel and information on room rentals, etc., drop down from which you can click and execute a transaction.

It’s audience-agnostic, non-intrusive advertising that virtually eliminates the “ready fire aim” approach used by advertisers, replacing it with pinpoint accurate audience segmentation.

Blingby, founded in 2014, is a video content delivery and e-commerce marketing and advertising platform, engaging users in 185 countries. Blingby empowers marketers by providing them with a powerful, engaging and advert-less platform where the video and the proprietary bbStream experience drives user interaction. Blingby technology supports native and live streaming. Blingby is currently available on the web at www.blingby.com and on third-party websites, social media and as an Android or iOS mobile app through Google Play and iTunes.

“Blingby is a paradigm shift in marketing and advertising by transforming content into an informative, ’advert-less’ engagement applicable to different industries. We are excited to form this strategic alliance to help further transform Blingby’s unique platform,” said Rakesh Gupta, Founder and CEO, KiwiTech. “We’re committed to bringing the best of KiwiTech to help Blingby meet their business goals.”

“People’s tolerance to pushy and non-relevant and non-engaging marketing is rapidly diminishing. We built Blingby to solve this problem. We deliver a continuously-evolving, fully-immersive visual digital experience with high user engagement and conversion rates,” said Marcia Favale, President, CEO and Co-Founder of Blingby. “KiwiTech, with an extensive experience in the technology space, will augment our technology delivery to continuously reshape user engagement in digital media, helping us further deliver on the Blingby vision.”

KiwiTech brings a deep understanding of developed and emerging technologies such as virtual reality, augmented reality, artificial intelligence and visual recognition. “As part of this partnership, KiwiTech will provide exclusive technology capabilities to Blingby,” said Robert Stanicic, COO and Co-Founder of Blingby.

KiwiTech provides end-to-end digital technology solutions across a wide range of industries, including publishing, healthcare, media & entertainment, education, financial services, and government. It has quickly gained recognition as an innovator by investing in numerous early-stage startups and partnering with large enterprises. Leveraging world-class design and technology development capabilities and extensive expertise with content management and creation, KiwiTech enables companies to seamlessly add mobile to their technology stack. KiwiTech is based in Washington DC, with additional offices in New York and New Delhi, India.

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