New Starbucks Dress Code invites baristas to shine as individuals

Seattle, 2016-Jul-26 — /EPR Retail News/ — The new Starbucks Dress Code announced today invites baristas to shine as individuals while continuing to present a clean, neat and professional appearance.

Effective immediately, a range of shirt colors beyond solid black and white are welcome, including gray, navy, dark denim and brown, including patterns. Shorts, skirts, dresses and pants, including dark-wash jeans, are all part of the Starbucks wardrobe, and partners are invited to make a statement with hair color, so long as coloring is permanent or semi-permanent, in keeping with food-safety standards. To cap the look off, beanies, fedoras and other suitable hats are welcome.

Related: Starbucks Dress Code Lookbook

Some partners (employees) have already been wearing clothing that fits the new dress code guidelines. Customers coming into the Starbucks at the 47th & Broadway store in Manhattan last September immediately detected something different. Rather than the familiar solid black, white and khaki clothing underneath green aprons, baristas were decked out in a range of colors and outfits that reflected their own personal tastes.

Visitors to the store were caught slightly off guard by the change, but they welcomed the new style, according to Starbucks store manager Mario Leon.

“Customers noticed right away,” Leon said. “They actually thought that something was wrong. They would ask me, ‘Why are you guys all out of uniform?’ And we just told them, ‘No, this is the new uniform for this store.’ They said, ‘We like it. We’re happy to see that you can wear expressive clothing to show who you are.’”

The Broadway coffeehouse and select Reserve stores that spotlight small-batch coffees, as well as the Reserve® Roastery and Tasting Room in Seattle, are forerunners for all company stores in the U.S. and Canada as Starbucks updates its North America dress code beginning now.

“This new dress code is what partners have in their closets,” Leon added. “It just makes it so much easier. It just makes so much sense.”

“I believe these changes work well with our iconic green apron and also complement the passion partners bring to our coffee and their craft,” said Cosimo LaPorta, executive vice president, U.S. Retail Store Operations. “We want partners to be as proud of their look as they are when they tie on their green apron.”

“Our success is rooted in our continual innovation and customization in every aspect of our business and this also applies to offering the best partner experience we can,” said Rossann Williams, president, Starbucks Canada. “We are responding to what our partners have told us and are confident this will uplift the Starbucks brand, partner and customer experience.”

Media contact:

Phone: 206 318 7100


New Starbucks Dress Code invites baristas to shine as individuals
New Starbucks Dress Code invites baristas to shine as individuals


Source: Starbucks

Seahawks Marshawn Lynch surprised baristas at a Bellevue Starbucks

SEATTLE, 2015-11-20 — /EPR Retail News/ — Seahawks running back Marshawn Lynch surprised baristas at a Bellevue Starbucks and thanked them for making his namesake beverage in support of his foundation.

Lynch strolled behind the bar, gave baristas Beast Mode™ brand merchandise and donned a green apron complete with a handwritten “BeastMode” name tag.

That’s not the first time the Seahawks running back wore an iconic Starbucks green apron. In October, Lynch spent time in the Starbucks headquarters co-creating the Beast Mode™ Frappuccino® blended beverage.

The beverage is available during the rest of the football season in Starbucks® stores in Washington state and Oakland to benefit Lynch’s foundation. For every Beast Mode Frappuccino purchased, Starbucks will donate 24 cents – which coincides with his jersey number – to the Fam 1st Family Foundation, up to $100,000. Starbucks kicked off the new collaboration with a $24,000 contribution to the foundation.

“It’s incredible the impact we can make on people’s lives and 24 cents can turn into thousands of dollars for his foundation,” said Katie Akers, a seven-year Starbucks partner (employee) and store manager of the location Lynch visited.

Like Lynch, Starbucks is on a mission to support young people with a focus on 16- to 24-year-olds who are not in school and are not employed. There are nearly 6 million people in the U.S. today in that demographic. They’re often called “opportunity youth” because not only are they seeking opportunity, but they represent untapped opportunity for businesses needing new talent.

“Some of my most successful partners have been in that group,” said Jonah Lewis, who has been a Starbucks manager in the Bellevue area for seven years.

Lewis said he was 22 years old when he became a Starbucks store manager, and the “greatest part” of his job is being able to hire someone and give them an opportunity.

“It’s inspirational to work for a company that positions itself as a forum to use our resources and our assets to better the community,” Lewis added.

Starbucks has committed to hiring 10,000 Opportunity Youth by 2018, and is part of a coalition of more than 30 companies that collectively plan to hire 100,000 in the next five years.

For more information on this news release, contact the Starbucks Newsroom.

SOURCE: Starbucks Corporation


Seahawks Marshawn Lynch surprised baristas at a Bellevue Starbucks

Seahawks Marshawn Lynch surprised baristas at a Bellevue Starbucks