Netflix unveils The Binge Scale revealing which shows we devour and which we savor

Los Gatos, CA, 2016-Jun-09 — /EPR Retail News/ — Members blow through Breaking Bad, Orange is the New Black and The Walking Dead; are captivated by House of Cards, Narcos, Bloodline and Mad Men

Netflix members around the world are making their own rules when it comes to watching TV. Instead of one episode per week, Netflix members choose to binge watch their way through a series – that is, on average, finishing an entire season in one week. Though binge watching is clearly the new normal, not all series are enjoyed the same way. Today Netflix unveils The Binge Scale, revealing which shows we devour and which we savor.

Netflix examined global viewing* of more than 100 serialized TV series across more than 190 countries and found when members are focused on finishing a series, they watch a little over two hours a day to complete a season. When organizing series in relation to this benchmark, interesting patterns emerge, ranging from high energy narratives that are devoured to thought-provoking dramas that are savored.

Series like Sense8, Orphan Black** and The 100 grab you, assault your senses, and as The Binge Scale shows, make it hard to pull away. The classic elements of horror and thrillers go straight for the gut, pushing the placement of series like The Walking Dead, American Horror Story and The Fall towards the devour end of the scale. Likewise, comedies with a dramatic bent, like Orange is the New Black, Nurse Jackie and Grace and Frankie, seem to tickle our fancy and make it easy to say ‘just one more.’

It’s no surprise that complex narratives, like that of House of Cards and Bloodline, are indulged at an unhurried pace. Nor that viewers take care to appreciate the details of dramas set in bygone eras, like Peaky Blinders and Mad Men. Maybe less obvious are irreverent comedies like BoJack Horseman, Love and Unbreakable Kimmy Schmidt. But the societal commentary that powers their densely layered comedy paired with characters that are as flawed as they are entertaining allow them to be savored.

“As The Binge Scale indicates, the viewing experience of a series can range from the emotional to the thought-provoking,” said Cindy Holland, Vice President of Original Content at Netflix. “Netflix helps you to find a series to binge no matter your mood or occasion, and the freedom to watch that series at your own pace – whether that’s to appreciate the drama of Bloodline or power through Orange is the New Black.”

THE NETFLIX BINGE SCALE** (Based on global viewing data)

SAVOR

  • Irreverent Comedies:
    • Arrested Development, BoJack Horseman, Club de Cuervos, F is for Family, Love, Summer Heights High, Unbreakable Kimmy Schmidt, Wet Hot American Summer
  • Political Dramas
    • Homeland, House of Cards, Occupied, The Good Wife, The West Wing
  • Historical Dramas
    • Mad Men, Narcos, Peaky Blinders, The Americans
  • Superhero Drama
    • Gotham, Marvel’s Daredevil, Marvel’s Jessica Jones, The Flash
  • Crime Dramas
    • Better Call Saul, Bloodline, Fargo, The Blacklist, The Bridge, Twin Peaks
  • Dramatic Comedies
    • Flaked, Grace & Frankie, Nurse Jackie, Orange is the New Black, Parenthood, Rescue Me, Weeds
  • Action & Adventure
    • 24, Arrow, La Reina del Sur, Marco Polo, Outlander, Prison Break, The Last Kingdom, Turn, Vikings
  • Sci-Fi
    • Ascension, Between, Heroes, Orphan Black, Sense8, The 100, The 4400, Under the Dome
  • Horror
    • American Horror Story, Hemlock Grove, Penny Dreadful, Scream, The Walking Dead, Z Nation
  • Thriller
    • Bates Motel, Breaking Bad, Dexter, Sons of Anarchy, The Fall, The Following, The Killing

DEVOUR

*METHODOLOGY

Netflix analyzed more than 100 serialized TV series across more than 190 countries between October 2015 and May 2016. The research examined member completion of the first season for all series. Data was only included for accounts that fully completed the season. Completion rates were organized into days and hours. The global median days to complete the first season of these series was five days. The median hours per session for completers overall was two hours and ten minutes. Series viewed less than two hours per day were identified as ‘savored.’ Series viewed more than two hours per day were identified as ‘devoured.’ Series were not restricted by launch dates, runtime or number of episodes. Where a series falls on The Netflix Binge Scale has no relation to viewership.

** Not all series are available in all countries

MEDIA CONTACTS

Erin Dwyer

###

Netflix unveils The Binge Scale

Netflix unveils The Binge Scale

Netflix commissioned House of Tomorrow to produce the twelve new episodes of Black Mirror as a Netflix original series

Beverly Hills, Calif., 2015-9-28 — /EPR Retail News/ — Netflix, the world’s leading Internet TV network, will bring viewers twelve all-new episodes of Charlie Brooker’s critically acclaimed, mind-bending anthology series Black Mirror.

Netflix has commissioned House of Tomorrow to produce the twelve new episodes as a Netflix original series. House of Tomorrow’s Charlie Brooker and Annabel Jones, who executive produced the first seven episodes of the series, will continue to serve as executive producers and showrunners for the new episodes. Brooker has commenced writing the new episodes, which are scheduled to begin production in late 2015 from the series’ production base in the UK.

“It’s all very exciting — a whole new bunch of Black Mirror episodes on the most fitting platform imaginable. Netflix connects us with a global audience so that we can create bigger, stranger, more international and diverse stories than before, whilst maintaining that ‘Black Mirror’ feel. I just hope none of these new story ideas come true,” said Brooker.

“Charlie has created a one-of-a-kind series with an uncanny voice and prescient, darkly comedic vision. We’re tremendously proud to bring Black Mirror to our members as a Netflix original series,” said Cindy Holland, Vice President, original content, Netflix.

Premiere date and episode rollout will be announced at a later date. The series will premiere internationally in all Netflix territories outside the UK and Ireland, where plans are still being determined.

Created and written by Brooker, Black Mirror taps into our collective unease with the modern world and each stand-alone episode is a sharp, suspenseful tale exploring themes of contemporary techno-paranoia. Without questioning it, technology has transformed all aspects of our lives; in every home; on every desk; in every palm – a plasma screen; a monitor; a Smartphone – a Black Mirror reflecting our 21st Century existence back at us. The series has been recognized with an international Emmy Award, a Peabody Award, a Rose D’Or and been nominated for a Bafta® award.

About Netflix
Netflix is the world’s leading Internet television network with over 65 million members in over 50 countries enjoying more than 100 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

About House of Tomorrow
The company builds on the success of numerous award-winning productions that have been penned by Brooker and Executive Produced by Jones including Broadcast Comedy Award-winning and Royal Television Society-nominated detective spoof A Touch of Cloth for Sky One; BAFTA-nominated thriller Dead Set for Channel 4; and the twice Royal Television Society Award-winning, British Comedy Award-winning and twice BAFTA-nominated Wipe programmes for BBC. House of Tomorrow is part of Endemol Shine Group.

About ENDEMOL SHINE GROUP
Endemol Shine Group is the new joint venture bringing together Endemol and Shine Group to create a global content creator, producer and distributor with a portfolio of international hits including Big Brother, Black Mirror, Broadchurch, Bron/Broen, Deal or No Deal, Grantchester, Hell on Wheels, Humans, MasterChef, Mr. Bean, One Born Every Minute, Peaky Blinders, The Biggest Loser, The Fall, The Money Drop, Your Face Sounds Familiar and many more.

Endemol Shine Group’s businesses have creative operations in over 30 markets, with a diverse portfolio of over 600 revenue generating formats across scripted and non-scripted genres; coupled with digital, gaming, and distribution operations.

21st Century Fox and funds managed by affiliates of Apollo Global Management, LLC jointly manage Endemol Shine Group, with each owning 50 per cent.

Media Contacts:

Don Halcombe
Netflix PR
dhalcombe@netflix.com
+1 310-975-8931 phone

Alex Wells
Endemol Shine Group
Tel: +44 (0) 208 222 4007
Alex.wells@shinegroup.tv
Twitter: @endemolshine

Rae Langford
Endemol Shine Group
Tel: +44 (0) 208 222 4176
Rae.langford@endemoluk.com
Twitter: @endemolshine