Sears Holdings closes sale of the Craftsman brand to Stanley Black & Decker

  • Reached an agreement with the Pension Benefit Guaranty Corporation in relation to the Craftsman transaction
  • To release its fiscal 2016 fourth quarter and full year financial results on March 9, 2017

HOFFMAN ESTATES, Ill., 2017-Mar-10 — /EPR Retail News/ — Sears Holdings Corporation (“Holdings,” “we,” “us,” “our,” or the “Company”) (NASDAQ: SHLD) announced today that it has closed the previously announced sale of the Craftsman brand to Stanley Black & Decker for a net present value of over $900 million.

Edward S. Lampert, Chairman and Chief Executive Officer of Sears Holdings, said: “The successful closing of the Craftsman transaction provides immediate liquidity to Sears Holdings, while enabling us to participate in the future growth of the Craftsman brand. In addition, the related agreement with the Pension Benefit Guaranty Corporation (the “PBGC”) will continue to secure our pension obligations, while helping us maintain financial flexibility.”

The transaction provides Stanley Black & Decker with the right to develop, manufacture and sell Craftsman-branded products outside the Sears Holdings and Sears Hometown & Outlet Stores distribution channels. As part of the agreement, Holdings will continue to offer Craftsman-branded products, sourced from existing suppliers, through its current retail channels via a perpetual license from Stanley Black & Decker, which will be royalty-free for the first 15 years after closing and royalty-bearing thereafter.

As part of the closing, the Company received an initial upfront cash payment of $525 million subject to closing costs and an adjustment for working capital changes. In addition, Stanley Black & Decker will pay a further $250 million in cash in three years and Sears Holdings will receive payments of between 2.5% and 3.5% on new Stanley Black & Decker sales of Craftsman products for the next 15 years.

In connection with the closing of the Craftsman transaction, the Company reached an agreement with the PBGC pursuant to which the PBGC has consented to the sale of the Craftsman-related assets that had been “ring-fenced” under the March 2016 pension plan protection and forbearance agreement between the PBGC and the Company (the “PPPFA”) and certain related transactions. As a condition to obtaining this consent, the Company agreed to grant to the PBGC a lien on, and subsequently contribute to the Company’s pension plans, the value of the $250 million cash payment payable to the Company on the third anniversary of the Craftsman closing, with the value of such payment being fully credited against certain of the Company’s minimum pension funding obligations in 2017, 2018 and 2019.

The Company also granted a lien to the PBGC on the 15-year income stream relating to new Stanley Black & Decker sales of Craftsman products, and agreed to contribute the payments from Stanley Black & Decker under such income stream to the Company’s pension plans, with such payments to be credited against the Company’s minimum pension funding obligations starting no later than five years from the closing date. The Company also agreed to grant the PBGC a lien on $100 million of real estate assets to secure the Company’s minimum pension funding obligations through the end of 2019, and agreed to certain other amendments to the PPPFA.

Sears Holdings will also release its financial results for fiscal 2016 fourth quarter and full year today, Thursday, March 9, 2017. The Company will simultaneously post a pre-recorded conference call and audio webcast on its corporate website. It will feature prepared remarks from Jason M. Hollar, Chief Financial Officer, who will focus his comments to provide additional context around the quarter and the Company’s progress on its strategic transformation, including the sale of Craftsman.

The pre-recorded conference call may be accessed by telephone at 844.826.0613 or 973.200.3092 (conference ID: 81158037), and on Sears Holdings’ website at under “Events & Presentations.” The accompanying presentation and transcript will be posted online in conjunction.

Forward-Looking Statements
This press release contains forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Whenever used, words such as “believe,” “estimate,” “intend,” “will,” “expect,” and other terms of similar meaning or expression are intended to identify such forward-looking statements. Forward-looking statements, including these, are based on the current beliefs and expectations of our management and are subject to significant risks, assumptions and uncertainties, many of which are beyond the Company’s control, that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. Detailed descriptions of other risks relating to Sears Holdings are discussed in our Annual Report on Form 10-K for the fiscal year ended January 30, 2016, and other filings with the Securities and Exchange Commission. While we believe that our forecasts and assumptions are reasonable, we caution that actual results may differ materially. We intend the forward-looking statements to speak only as of the time made and do not undertake to update or revise them as more information becomes available, except as required by law. Results presented herein are unaudited.

About Sears Holdings Corporation
Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer focused on seamlessly connecting the digital and physical shopping experiences to serve our members – wherever, whenever and however they want to shop. Sears Holdings is home to Shop Your Way®, a social shopping platform offering members rewards for shopping at Sears and Kmart, as well as with other retail partners across categories important to them. The Company operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation, with full-line and specialty retail stores across the United States. For more information, visit

Sears Holdings Public Relations
(847) 286-8371

SOURCE Sears Holdings Corporation

Sears brings back trusted paint brands to its stores

HOFFMAN ESTATES, Ill., 2016-Aug-31 — /EPR Retail News/ — With home improvement projects on the rise due to a strong housing market1, Sears is bringing paint back to its stores with offerings for every use and every price point – providing convenience to its members, and making it the one-stop-shop for weekend warriors. The retailer is bringing trusted brands to the paint aisles – including Craftsman, Weatherbeater and Easy Living.

Paint offerings will be available in Sears home improvement sections, along with paint accessories, including everything needed to get the job done. Sears is dedicated to having a trained sales team in all paint stores to assist customers in finding the best product for their project.

Sears will be reintroducing paint in 23 stores across the country before rolling the offering out to all of its retail locations. Test markets include: Albany, N.Y., Glen Burnie, Md., Oak Brook, Ill., Aurora, Ill.,Des Moines, Iowa, Westland, Mich., Sterling Heights, Mich., Novi, Mich., Livonia, Mich., Saginaw, Mich., Flint, Mich., Muncie, Ind., Altoona, Pa., Lansing, Mich., Louisville, Ky., Whitehall, Pa.,Wilmington, Del., Moorestown, N.J., Pittsburgh, Pa., Greensburg, Pa., Waldorf, Md., St. Clairsville, Ohio., Niles, Ohio.

“After stepping away from the paint business in 2012, we are seeing the demand from our customers to bring it back. With updated paint mixing technology, and by enlisting dedicated and trained associates, we are confident the time is right to re-enter the category and fill a need for our members,” said Dean Schwartz, vice president of Tools, Lawn and Garden at Sears.

“This is an exciting moment as the Craftsman brand is entering the paint category for the first time. Earlier this year, our other flagship brands Kenmore and DieHard entered new categories with TVs and tires, respectively. The addition of paint as a Craftsman category is a testament to the strength of these brands as they continue to play a role in the fabric of the American lifestyle,” said Tom Park, president of Kenmore, Craftsman and DieHard brands.


  • The Craftsman brand has been a trusted name in tools for nearly 90 years, and is now expanding its product offering by entering the paint category. Featuring canned enamels and rust preventative aerosols, Craftsman paint is perfect for use directly on metal, porches, garage floors, etc.
  • Price range: $5.99 – $32.99


  • An exterior paint brand featuring fade, mold and mildew resistant properties, Weatherbeater is a trusted brand with a strong following of loyalists at Sears. Offered in more than 1,200 colors, it’s intended for use on front doors, siding, trim and shutters.
  • Price range: $13.99 – $33.99

Easy Living:

  • Intended for interior application, Easy Living paint comes in over 1,200 colors, and offers one coat coverage for quick and easy paint jobs. Perfect for busy households, Easy Living is washable, mold and mildew resistant, and offers ultra-cover stain blocker.
  • Price range: $2.49 – $28.99

About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading integrated retailer providing merchandise and related services and is part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through Sears-branded and affiliated full-line and specialty retail stores. Sears, Roebuck also offers a variety of merchandise and services through and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, and DieHard — among the most trusted and preferred brands in the U.S. The company is the nation’s largest provider of home services, with nearly 12 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at or the Sears Holdings Corporation website at

About the Craftsman Brand
The Craftsman brand is America’s most trusted tool brand. For more than 88 years, the Craftsman brand has developed innovative tools and products, earning a reputation for unsurpassed quality and durability, trusted for generations. The Craftsman brand offers a full range of hand and power tools that meet the needs of the DIY user to the demanding professional. In addition, the Craftsman brand also offers lawn and garden products and tool storage. The Craftsman brand also has a free membership program called Craftsman Club® which gives tool enthusiasts access to exclusive deals, members-only projects, expert tips and news on the latest tool innovations from the brand. Craftsman Club is part of the Shop Your Way® network, so points can be redeemed for purchases at Sears and Kmart and online at For more information, visit

1 Joint Center for Housing Studies of Harvard University, Leading Indicator of Remodeling Activity (LIRA), July 21, 2016


Larry Costello
PR Director

Patrick Roach
Zeno Group

SOURCE: Sears Holdings Corporation