Visa announces the availability of its suite of sensory branding for merchants, terminal manufacturers and developers

Verifone, Equinox Payments, Ingenico Group, and Poynt Sign-on to Pilot New Visa Sensory Branding: Sound, animation, and haptic (vibration) that signifies completed transactions

NEW YORK, 2018-Jan-16 — /EPR Retail News/ — NATIONAL RETAIL FEDERATION “BIG SHOW” – Visa (NYSE: V) today (Jan. 14, 2018) announced that its suite of sensory branding is now available as a pilot program for merchants, terminal manufacturers and developers. In a world increasingly filled with voice-commands, networked appliances and payment-enabled wearables, Visa’s unique sound, animation and haptic (vibration) cues signify completed, secure transactions in digital and physical retail environments when consumers pay using Visa.

“Our research has shown that Visa’s sensory cues signal speed, trust and convenience among consumers,” said Jack Forestell, head of global merchant solutions, Visa Inc. “As new payment experiences proliferate, we are helping our partners assure their customers that their transaction has been quickly and securely completed, no matter how they prefer to pay.”

Covering approximately 60 percent of the U.S. merchant point-of-sale terminal market1, manufacturers Equinox Payments, Ingenico Group, Poynt, and Verifone are working with Visa to pilot sensory branding with merchant partners in the coming year. According to a recent consumer study conducted in eight countries, 81 percent 2 of participants said they would have a more positive perception of merchants who used either the sound or animation cues. Additionally, less than a second in length2, the sound of Visa was found to signal speed and convenience.

“We are pleased that Visa will be first to take advantage of new Verifone capabilities that enable distinctive experiences for cardholders,” said Vin D’Agostino, executive vice president at Verifone. “We believe merchants and consumers benefit from a more personalized and relevant experience at check out and offer a powerful and open platform to allow innovators like Visa to create those experiences at the last inch of commerce.”

“Equinox is thrilled to be part of Visa’s innovative sensory branding initiative,” said Rob Hayhow, vice president, Equinox Payments. “Our Luxe family of devices has been designed to take full advantage of this technology by putting the customer experience at the forefront of every transaction.”

Visa’s sensory branding is scheduled to be available as a software development kit (SDK) for iOS, Android, and Web solutions on the Visa Developer Platform on January 31st. Developers can visit to learn more about integrating the features into their solutions.

As a presenting sponsor of NRF 2018’s Innovation Lab, Visa’s sensory branding will be showcased at NRF 2018: Retail’s Big Show in New York, where attendees can test the technology through an immersive, interactive demonstration. To explore how industry leaders like Visa are forging new frontiers in digital transactions, Visa CEO Al Kelly will discuss the future of commerce and payments at the conference alongside Karen Katz, president and CEO, The Neiman Marcus Group, Inc. and Jon Fortt, co-anchor of CNBC’s “Squawk Alley” on Tuesday, January 16 from 10:30-11:15 am ET. Additionally, Matt Smith, vice president of Visa’s Platform Strategy will be hosting a panel of retailers directly after the keynote on the Innovation Lab Stage with Chris Plunkett (CMT Group) at 11:30 a.m. ET.

About Visa Inc.

Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network – enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device, and a driving force behind the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit and @VisaNews.

1 Nilson Report #1114, July 2017
2 IPG Lab 2017

Media Contacts:
Visa Inc.
Kryssa Guntrum

Source: Visa Inc.

MAPIC 2016 to unveil latest retail real estate projects by developers and shopping centre owners

Paris, 2016-Oct-10 — /EPR Retail News/ — MAPIC 2016 will unveil a selection of retail real estate projects showcased by more than 2,000 developers and shopping centre owners, giving retailers a unique three-day opportunity to find out about new site locations.

Organised by Reed MIDEM, the International Retail Real Estate Market will be held in Cannes from 16 to 18 November.

Jewel Changi Airport (Singapore)
presented by Capitaland

Strategically located in Singapore’s Changi Airport, the world’s sixth busiest airport for international traffic which served a record 55.4 million passengers in 2015, Jewel Changi Airport is envisaged as a world-class lifestyle destination. Designed by a consortium comprising Safdie Architects (led by Moshe Safdie), Benoy and RSP, the iconic architecture includes a stunning glass and steel façade and a refreshing indoor environment of lush greenery. Beneath its distinctive dome-shape façade, the integrated development comprises a shopping mall, attractions, facilities for airport operations and a hotel covering a total GFA of 134,000 sq m.

Bee4kids, Valmontone (Italy)
presented by Arcotecnica Group

BEE4KIDS is a leisure centre for families, unique of its kind, featuring strongly innovative architectural elements to create attractions with great impact. The objective is to allow the customer to enjoy a unique shopping and entertainment experience. The retail model, which differs from the traditional distribution models, provides the creation of a commercial structure that includes entertainment areas; learning areas; refreshment and dining areas and child services areas.

Mall of the Netherlands, Greater The Hague (The Netherlands)
presented by Unibail-Rodamco

Currently called Leidsenhage, The Mall of the Netherlands will go through an important extension and renovation with a budget of more than €470m, increasing the GLA from 74,000 to over 117,000 sq m with 250 stores, restaurants and leisure. The inauguration is scheduled for 2019. Located in the economic heart of the Netherlands, with 6.1m inhabitants living within 60 minutes, Mall of the Netherlands benefits from a great location. The shopping mall offers 4,000 free parking spaces as well as excellent access by public transport.

intu Watford (UK)
presented by intu

intu Watford is a thriving shopping centre with a transformative extension project underway to make it bigger and better. intu’s £178m investment will create an impressive 1.4 million sq ft retail and leisure destination to attract visitors from further, more often, to stay for longer. The development will create space for even more great retail brands and introduce top new restaurants and leisure activities, including a nine-screen IMAX Cineworld cinema to give customers a compelling shopping experience from day into evening.

Dream Island, Moscow (Russia)
presented by Regions Group

The flagship of the new project by Regions Group is the Dream Island indoor theme park in Moscow. The park is designed to give visitors the opportunity to plunge into the fascinating atmosphere of famous animation blockbusters with maximum comfort, to take a ride on the attractions and enjoy fun-packed activities for the entire family.

About Reed MIDEM:
Founded in 1963, Reed MIDEM is an organiser of professional, international markets that are essential business platforms for key players in the sectors concerned. These sectors are MIPTV, MIPDOC, MIPCOM, MIP CANCUN and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM UK, and MIPIM Japan for the real estate industry and MAPIC, Retail Real Estate Market brought by MAPIC in Shanghai and MAPIC Italy in Milan for the retail real estate sector.

About Reed Exhibitions
Reed MIDEM is a division of Reed Exhibitions, the world’s leading event organiser, with over 500 events in 43 countries. In 2015 Reed brought together over seven million active professionals from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 41 fully-staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions and analytics for professional and business customers across industries.

Press Contact:

My-Lan CAO
Press Director
Tel: +33 (0) 1 79 71 95 44

Press Officer
Tel: +33 (0) 1 79 71 95 65


MAPIC 2016 to unveil latest retail real estate projects by developers and shopping centre owners
MAPIC 2016 to unveil latest retail real estate projects by developers and shopping centre owners


Source: MAPIC