Abercrombie & Fitch to open store at the Red Sea Mall in Jeddah in partnership with Majid Al Futtaim

First Abercrombie & Fitch and abercrombie kids Store in Saudi Arabia to Open in September 2017

NEW ALBANY, Ohio, 2017-Aug-29 — /EPR Retail News/ — Abercrombie & Fitch Co. (NYSE:ANF) today (Aug. 28, 2017) announced that in partnership with Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, it will open the first Abercrombie & Fitch store, including a shop-in-shop for its abercrombie kids brand, at the Red Sea Mall in Jeddah.  The store will be located in the new extension of the mall, and when the brand opens in September, it will offer the Fall/Winter collection for men, women, and children.  The continued brand expansion is part of the franchise agreement between Majid Al Futtaim Fashion and Abercrombie & Fitch Co. announced in 2016.

Majid Al Futtaim first introduced the Abercrombie & Fitch brand regionally in Kuwait, both at 360 Mall and The Avenues, followed by a flagship store in Mall of the Emirates in December 2015, that also saw the launch of the brand’s first fragrance boutique. Two further stores opened in Qatar at Doha Festival City and Mall of Qatar in March 2017.  Including the launch in Saudi Arabia, Majid Al Futtaim partners with Abercrombie & Fitch Co. on a total of six Abercrombie & Fitch and three abercrombie kids stores in the Middle East in a mix of franchise and joint venture arrangements.

Abercrombie & Fitch remains true to its 125-year heritage of creating expertly crafted products with an effortless, American style. The 728 sqm store will open in the brand new, modern extension of the Red Sea Mall, and will feature the brand’s open and engaging shopping environment. The space will offer both Abercrombie & Fitch and abercrombie kids products.

“We are excited to be expanding both the Majid Al Futtaim Fashion brand portfolio and the Abercrombie & Fitch label in the Middle East, and continuing to bring highly sought after brands to the KSA region. The expansion and upcoming presence shows Majid Al Futtaim Fashion’s continued investment in the success of its franchise partnership,” said Shireen El Khatib, CEO of Majid Al Futtaim Fashion.

“We are looking forward to bringing our unique Abercrombie & Fitch store-based brand experience to our customers in Saudi Arabia, and complementing our existing omnichannel capabilities, supporting our goal of providing our customers with the ability to engage with our brands, whenever, wherever and however they choose to do so,” said Fran Horowitz, CEO of Abercrombie & Fitch Co.  “We are proud to have Majid Al Futtaim as a partner to drive and support our continued expansion throughout the region.”

The franchise agreement will see the brands eventually expanding into Oman and Bahrain strengthening the company’s profile and the brands’ reach in the region.

About Abercrombie & Fitch:
The Abercrombie & Fitch brand is the iconic global specialty retailer of high-quality casual luxury apparel and accessories for men and women.  With an updated attitude that reflects the character, charisma and confidence of today’s 20+ consumer, Abercrombie & Fitch remains true to its 125-year heritage of creating expertly crafted products with an effortless, American style.

Abercrombie & Fitch operates approximately 280 stores in 20 countries and online at abercrombie.com at the end of Q2 2017.  It is the namesake brand of Abercrombie & Fitch Co. (NYSE:ANF).  The Company’s other brands include abercrombie kids and Hollister Co.

Media Contact:
Mackenzie Bruce
Abercrombie & Fitch
(614) 283-6192
Public_Relations@abercrombie.com

Investor Contact:
Brian Logan
Abercrombie & Fitch
(614) 283-6877
Investor_Relations@abercrombie.com

Source: Abercrombie & Fitch Management Co./globenewswire

Alibaba Group’s Tmall now carries Abercrombie & Fitch and abercrombie kids products

New Albany, Ohio, 2017-Jul-24 — /EPR Retail News/ — Abercrombie & Fitch Co. (NYSE: ANF) today (July 20, 2017 ) announced the launch of Abercrombie & Fitch and abercrombie kids on Alibaba Group’s (NYSE:BABA) Tmall, China’s largest consumer platform for brands and retailers. Tmall has carried the Hollister brand since 2014 and starting on July 26, it will also include a full offering of Abercrombie & Fitch and abercrombie kids products.

With 454 million annual active buyers across its China retail marketplaces, including Tmall, Alibaba Group is helping A&F meet the ever-growing and changing needs of Chinese consumers with a strategic omni-channel approach spanning online-to-offline. Additionally, with 75 percent of Alibaba Group’s users under the age of 35, and about 80 percent of its Gross Merchandise Value taking place on mobile, the demographics on Alibaba Group’s China retail marketplaces align well with the updated A&F brand’s target consumer in their twenties. Tmall enables brands to tap into its big data capability and innovative marketing tools such as live-streaming to provide consumers with a shopping experience that’s both deeply personalized and interactive.

A&F is focused on delivering both an engaging and seamless experience for its customers, whenever, wherever, and however they choose to shop.  A&F currently has ten physical stores in mainland China and a local site at abercrombie.cn. While stores remain an important gateway for the brand, Alibaba Group’s vast reach creates an opportunity to meet the needs of consumers’ shopping preferences, including those without access to a physical store. A&F and Tmall plan to explore providing additional omni-channel capabilities to the shoppers.

“Alibaba Group places a strong emphasis on consumer engagement, which aligns with our focus on creating a unique online brand experience for our customers, as well as facilitating a seamless and frictionless shopping experience. Building on our Hollister brand’s successful partnership with the leader in China’s online retail space, we are excited to bring our A&F brand experience to the broader Chinese market, beyond the reach of our physical stores through Tmall,” said Fran Horowitz, Chief Executive Officer of Abercrombie & Fitch Co

“We are excited to welcome Abercrombie & Fitch to the Tmall platform,” said Jessica Liu, President of Tmall Fashion, Alibaba Group. “Abercrombie is an iconic global brand that consumers, both on our platform and in China, have sought out for some time. We look forward to connecting our consumer base to the brand and working with Abercrombie & Fitch to further its international growth.”

About Abercrombie & Fitch
The Abercrombie & Fitch brand is the iconic global specialty retailer of high quality casual luxury apparel and accessories for men and women.  With an updated attitude that reflects the character, charisma and confidence of today’s 20+ consumer, Abercrombie & Fitch remains true to its 125-year heritage of creating expertly crafted products with an effortless, American style.

As of the end of Q1, Abercrombie & Fitch operates 278 stores in 20 countries. It is the namesake brand of Abercrombie & Fitch Co. (NYSE: ANF).  The Company’s other brands include abercrombie kids and Hollister Co.

Media Contact:
Ian Bailey
Abercrombie & Fitch
(614) 283-6192
Public_Relations@anfcorp.com<

Investor Contact:
Brian Logan
Abercrombie & Fitch
(614) 283-6877
Investor_Relations@anfcorp.com

Source: Abercrombie & Fitch

Abercrombie & Fitch CEO Fran Horowitz and COO Joanne Crevoiserat to present at the Jefferies 2017 Global Consumer Conference

New Albany, Ohio, 2017-Jun-07 — /EPR Retail News/ — Abercrombie & Fitch Co. (NYSE: ANF) today (June 6, 2017) announced that Fran Horowitz, Chief Executive Officer and Joanne Crevoiserat, Chief Operating Officer will present at the Jefferies 2017 Global Consumer Conference on Tuesday, June 20, 2017 at 2:00 PM, Eastern Daylight Time.

The audio portion of the presentation and the accompanying slides will be available to the general public on the “Investors” section of the Company’s website at www.abercrombie.com at approximately 2:00 PM, Eastern Daylight Time on Tuesday, June 20, 2017.

About Abercrombie & Fitch Co.
Abercrombie & Fitch Co. (NYSE: ANF) is a leading, global specialty retailer of apparel and accessories for Men, Women and Kids through three renowned brands.  The iconic Abercrombie & Fitch brand embodies American casual luxury.  With an updated attitude that reflects the character, charisma and confidence of today’s 20+ consumer, Abercrombie & Fitch remains true to its 125-year heritage of creating expertly crafted products with an effortless, American style.   The Hollister brand epitomizes the liberating and carefree spirit of the endless California summer for the teen market.  abercrombie kids creates smart, playful apparel for children ages 3-14, celebrating the wide-eyed wonder of childhood. The brands share a commitment to offering products of enduring quality and exceptional comfort that allow consumers around the world to express their own individuality and style.

The Company operates approximately 900 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites www.abercrombie.com and www.hollisterco.com.

SOURCE: Abercrombie & Fitch Co.

Contacts

Investor Contact:
Brian Logan
Abercrombie & Fitch
(614) 283-6877
Investor_Relations@abercrombie.com

Media Contact:
Michael Scheiner
Abercrombie & Fitch Co.
(614) 283-6192
Public_Relations@abercrombie.com

Abercrombie & Fitch Co. announces wholesale agreement with ZALORA

Abercrombie & Fitch Co. continues to grow wholesale business and partners with Asia’s leading online fashion destination

New Albany, Ohio, 2017-Apr-13 — /EPR Retail News/ — Abercrombie & Fitch Co. (NYSE: ANF) announced today (April 10, 2017) it has entered into a wholesale agreement with Asia’s leading online fashion destination, ZALORA.  Starting next week, ZALORA will offer Hollister merchandise through its online stores, followed by Abercrombie & Fitch product launching later this month.

Founded in 2012, ZALORA has a presence in 11 countries, including Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong and Taiwan. This partnership will provide Abercrombie & Fitch Co. access to more than 600 million of ZALORA’s online customers. ZALORA’s shopping experience provides several benefits to the customer including, quick deliveries, as fast as 3 hours in some markets, and up to 100-day free returns.

“We are looking forward to partnering with ZALORA to build on our strong base of loyal customers across Southeast Asia,” said Fran Horowitz, Chief Executive Officer of Abercrombie & Fitch Co.  “We work hard to connect with customers wherever, whenever, and however they prefer to shop and we continue to invest in relationships and innovation to support that.”

About Abercrombie & Fitch Co.
Abercrombie & Fitch Co. (NYSE: ANF) is a leading, global specialty retailer of apparel and accessories for Men, Women and Kids through three renowned brands.  The iconic Abercrombie & Fitch brand embodies American casual luxury.  With an updated attitude that reflects the character, charisma and confidence of today’s 20+ consumer, Abercrombie & Fitch remains true to its 125-year heritage of creating expertly crafted products with an effortless, American style.   The Hollister brand epitomizes the liberating and carefree spirit of the endless California summer for the teen market.  abercrombie kids creates smart, playful apparel for children ages 3-14, celebrating the wide-eyed wonder of childhood. The brands share a commitment to offering products of enduring quality and exceptional comfort that allow consumers around the world to express their own individuality and style.

The Company operates approximately 900 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites www.abercrombie.com and www.hollisterco.com

About ZALORA
ZALORA is Asia’s online fashion destination. Founded in 2012, the company has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong and Taiwan. ZALORA is part of Global Fashion Group, the world’s leader in online fashion for emerging markets. ZALORA offers an extensive collection of top international and local brands and products across apparel, shoes, accessories, and beauty categories for men and women.

Media Contact:
Michael Scheiner
Abercrombie & Fitch
(614) 283-6192
Public_Relations@abercrombie.com

Investor Contact:
Brian Logan
Abercrombie & Fitch
(614) 283-6877
Investor_Relations@abercrombie.com

Source: Abercrombie & Fitch

Abercrombie & Fitch announces executive promotions

Abercrombie & Fitch announces executive promotions

 

New Albany, Ohio, 2017-Feb-06 — /EPR Retail News/ — Abercrombie & Fitch Co. (NYSE: ANF) today (February 1, 2017) announced that Fran Horowitz, President and Chief Merchandising Officer, has been promoted to Chief Executive Officer of the Company.  Joanne Crevoiserat, Executive Vice President and Chief Financial Officer, has been promoted to Chief Operating Officer while continuing in her current roles.  Arthur Martinez will continue in the role of Executive Chairman.  These appointments are effective immediately.  Ms. Horowitz will also join the Company’s Board of Directors.

“Fran’s appointment to CEO reflects the leadership she has shown in the turnaround of Hollister, our efforts to provide a compelling, customer-focused shopping experience at both of our brands and, while we have more work to do, the repositioning of the Abercrombie & Fitch brand,” said Mr. Martinez.  “She is a talented, creative and dedicated executive who has energized our team around important cultural values, a customer-centric mindset and a commitment to assuring our Company’s success.  Fran’s efforts have earned her the respect of the Board and associates throughout our global operations.  We are confident that as CEO, she is the right person to lead the company forward.”

“Joanne’s promotion to the role of COO reflects the scope of her responsibilities and the important role she plays in maintaining our operational discipline and financial strength in a challenging retail environment,” continued Mr. Martinez.

“It is an honor to lead Abercrombie & Fitch’s efforts to strengthen our performance and reignite our growth,” said Ms. Horowitz. “We have made solid progress in our efforts to listen to and provide our customers with shopping experiences that exceed their expectations.  I am pleased to have Joanne, an extremely talented executive, as my partner in leading a best-in-class organization.  I am excited to work with her and the rest of the extraordinary team we have built to position Abercrombie & Fitch for future success.”

With Ms. Horowitz’s appointment, the Office of the Chairman, which has been leading the Company since December 2014, has been dissolved.

Ms. Horowitz, 53, has served as President and Chief Merchandising Officer of Abercrombie & Fitch Co. since December 2015.  She joined Abercrombie & Fitch as Hollister Brand President in October 2014 from Ann Taylor Loft, where she also held the role of Brand President.  For nearly eight years, she worked at Express, Inc., rising to the position of Executive Vice President of Women’s Merchandising and Design.  She joined Express, Inc. after 13 years in several merchandising roles at Bloomingdales, prior to which she served in various positions at Bergdorf Goodman, Bonwit Teller and Saks Fifth Avenue.  She is a graduate of Lafayette College and received her MBA from Fordham University.

Ms. Crevoiserat, 53, has been Executive Vice President and Chief Financial Officer of Abercrombie & Fitch since May 2014 and a member of the Office of the Chairman since October 2015.  Prior to joining Abercrombie & Fitch, she served in a number of senior management roles at Kohl’s Inc. including Executive Vice President of Finance and Executive Vice President of Merchandise Planning and Allocation.  Prior to her time with Kohl’s, Ms. Crevoiserat held senior finance positions with Wal-Mart Stores and May Department Stores, including Chief Financial Officer of the Filene’s, Foley’s and Famous-Barr brands.  She is a summa cum laude graduate of the University of Connecticut where she received a Bachelor of Science degree in Finance.

About Abercrombie & Fitch Co.

Abercrombie & Fitch Co. (NYSE: ANF) is a leading, global specialty retailer of apparel and accessories for Men, Women and Kids through three renowned brands.  The iconic Abercrombie & Fitch brand embodies American casual luxury.  With an updated attitude that reflects the character, charisma and confidence of today’s 20+ consumer, Abercrombie & Fitch remains true to its 125-year heritage of creating expertly crafted products with an effortless, American style.   The Hollister brand epitomizes the liberating and carefree spirit of the endless California summer for the teen market.  abercrombie kids creates smart, playful apparel for children ages 3-14, celebrating the wide-eyed wonder of childhood. The brands share a commitment to offering products of enduring quality and exceptional comfort that allow consumers around the world to express their own individuality and style.

The Company operates over 900 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites www.abercrombie.com and www.hollisterco.com.

Investor Contact:  
Brian Logan
Abercrombie & Fitch
(614) 283-6877
Investor_Relations@abercrombie.com

Media Contact:
Michael Scheiner
Abercrombie & Fitch
(614) 283-6192
Public_Relations@abercrombie.com

Source: Abercrombie & Fitch

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Abercrombie & Fitch Co. announces the appointment of Will A. Smith as Chief Marketing Officer

Abercrombie & Fitch Co. announces the appointment of Will A. Smith as Chief Marketing Officer

 

New Albany, Ohio, 2017-Jan-31 — /EPR Retail News/ — Abercrombie & Fitch Co. (NYSE: ANF) today (January 30, 2017) announced that Will A. Smith has joined the Company as Chief Marketing Officer.  In that role, he will be responsible for all brand, creative and digital marketing across the Company, reporting to President and Chief Merchandising Officer Fran Horowitz.

For the past nine years Mr. Smith has served in senior marketing roles at Caleres Inc., formerly known Brown Shoe Company.  He was elevated to the position of Chief Marketing Officer for Famous Footwear/Brown Group Retail in 2013.

“We are delighted to welcome Will to our team,” said Fran Horowitz, President and Chief Merchandising Officer of Abercrombie & Fitch Co.  “He is a true marketing talent who has led successful, transformative brand campaigns spanning go-to-market advertising, digital marketing, mobile and customer loyalty programs.  He will be a tremendous asset as we continue to focus on strengthening our connection with our customers and enhancing the power and clarity of our brand identities.”

Mr. Smith joined Famous Footwear/Brown Group Retail in 2008.  During his tenure, the company achieved rapid ecommerce traffic gains, evolved and contemporized all customer contact strategies and tactics, revitalized a customer loyalty program that now delivers nearly three-quarters of the organization’s total annual revenue, improved and elevated the in-store experience, and launched a best-in-class mobile app for Famous Footwear that now has over 1.3 million users.  Furthermore, he played a critical role in the parent company’s corporate rebranding initiative that resulted in its name change to Caleres – a modernized identity and improved customer sentiment for the 137 year-old company.

Prior to joining the Famous Footwear/Brown Group Retail, Mr. Smith worked for iconic companies such as Kraft, Atlantic Records, and Liz Claiborne, in various brand and marketing roles.  These roles included, among others, Group Vice President of Marketing for Liz Claiborne Retail and Footstar Athletic, VP and General Manager of Blackground Records/Virgin Records N.A., and Vice President of Marketing for Urban Music at Atlantic Recording Corporation.

He received his Masters of Business Administration from Duke University’s Fuqua School of Business and a Bachelor of Arts in Psychology from Cornell University.

Mr. Smith serves on the National Board of Trustees of the March of Dimes Foundation and on the Executive Committee of the Eastern Missouri and Southern Illinois Better Business Bureau.

About Abercrombie & Fitch Co.

Abercrombie & Fitch Co. (NYSE: ANF) is a leading, global specialty retailer of apparel and accessories for Men, Women and Kids through three renowned brands.  The iconic Abercrombie & Fitch brand embodies American casual luxury.  With an updated attitude that reflects the character, charisma and confidence of today’s 20+ consumer, Abercrombie & Fitch remains true to its 125-year heritage of creating expertly crafted products with an effortless, American style.  The Hollister brand epitomizes the liberating and carefree spirit of the endless California summer for the teen market.  abercrombie kids creates smart, playful apparel for children ages 3-14, celebrating the wide-eyed wonder of childhood. The brands share a commitment to offering products of enduring quality and exceptional comfort that allow consumers around the world to express their own individuality and style.

The Company operates over 900 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites www.abercrombie.com and www.hollisterco.com.

Investor Contact:
Brian Logan
Abercrombie & Fitch
(614) 283-6877
Investor_Relations@abercrombie.com

Media Contact:
Michael Scheiner
Abercrombie & Fitch
(614) 283-6192
Public_Relations@abercrombie.com

Source: Abercrombie & Fitch Co.

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Abercrombie & Fitch Co. announces retirement of its EVP of Sourcing Diane Chang

New Albany, Ohio, 2016-Nov-08 — /EPR Retail News/ — Abercrombie & Fitch Co. (NYSE: ANF) (the “Company”) announced today ( November 3, 2016) that Diane Chang will retire from her position as Executive Vice President of Sourcing effective June 24, 2017.  She will remain with the Company in a full-time capacity through the end of the Company’s 2016 fiscal year, January 28, 2017, and will then provide transition support on a part-time basis until her retirement date. A search will begin immediately for Ms. Chang’s successor.

Commenting on the announcement, Arthur Martinez, Executive Chairman, said: “The Board and I are grateful for Diane’s contributions during her long tenure with the Company. We invite everyone in the A&F family, including our external vendor partners, to join us in congratulating Diane on an outstanding career.”

“Diane has been a great partner to me in my time at A&F.  Diane’s love for our brands and her commitment to success will be missed. We wish her the best in her retirement,” said Fran Horowitz, President and Chief Merchandising Officer.

“I am extremely fortunate to have grown with Abercrombie & Fitch over many successful years, and I look forward to helping ensure a smooth transition.  I will truly miss my wonderful colleagues and the unique culture that defines A&F and our brands, and I am confident about the Company’s future path,” said Ms. Chang.

Ms. Chang, 60, joined Abercrombie & Fitch in 1998, and has been the Company’s Executive Vice President of Sourcing since 2004.

About Abercrombie & Fitch
Abercrombie & Fitch Co. is a leading global specialty retailer of high-quality, casual apparel for Men, Women and kids with an active, youthful lifestyle under its Abercrombie & Fitch, abercrombie kids and Hollister Co. brands.  At the end of the second quarter, the company operated 744 stores in the United States and 182 stores across Canada, Europe, Asia and the Middle East. The company also operates e-commerce websites at www.abercrombie.com and hollisterco.com.

Media Contact:
Michael Scheiner
Abercrombie & Fitch
(614) 283-6192
Public_Relations@abercrombie.com

Investor Contact:
Brian Logan
Abercrombie & Fitch
(614) 283-6877
Investor_Relations@abercrombie.com

Source: Abercrombie & Fitch Co.

Abercrombie & Fitch to launch its largest ever ad campaign in support of its redefined identity

NEW ALBANY, Ohio, 2016-Oct-18 — /EPR Retail News/ — Abercrombie & Fitch Co. (NYSE: ANF) today ( Oct. 13, 2016) introduces a redefined identity for the Abercrombie & Fitch brand, reflecting the character, charisma and confidence of today’s consumer while honoring the brand’s 125-year heritage as a quality, casual, and distinctively American luxury brand.

The new brand conviction will be launched with the Company’s largest ever advertising campaign to kick off this year’s holiday season.  At the same time, A&F will introduce a completely redesigned website, all-new digital advertising across video streaming websites, music platforms, and social media, and out-of-home marketing in New York City, Los Angeles, and Chicago.

“This new brand position is the product of an 18-month effort to create a brand identity that communicates our focus on our customers’ needs and aspirations,” said Fran Horowitz, President and Chief Merchandising Officer of Abercrombie & Fitch Co.  “Rather than buying clothes that symbolize membership in an exclusive group, today’s consumer celebrates individuality and uniqueness.  Our new brand reflects that confidence and independence of spirit as well as our own dedication to a more diverse and inclusive culture.”

“I am excited with the work that has been done by the A&F team which, under the exceptional leadership of new Brand President Stacia Andersen, shaped this new identity and is bringing it to life at every consumer touchpoint. While our marketing will continue to develop, we are embracing this opportunity to show the world it is a new day at A&F,” concluded Ms. Horowitz.

The holiday campaign will be introduced with “teaser” advertising designed to pique consumers’ interests, challenge their notions of the ANF brand and encourage them to explore the changes that have taken place at ANF over the past two years.  The message in the first phase — People have a lot to say about us. They Think They’ve Got Us Figured Out — will be followed up with the holiday messaging, This is Abercrombie & Fitch, illustrated by images that are optimistic, inclusive, and emotional.

“Our new creative features fresh and candid imagery that invites consumers to experience assortments that capture a new perspective of effortless style and beauty, elevated to a more sophisticated level, as well as our enduring commitment to quality,” said Ms. Andersen. “Under the guidance of Ashley Sargent Price, the brand’s first-ever Creative Director of Marketing, customers are now being exposed to the visual and stylistic progression in stores and online.”

The holiday campaign was shot by acclaimed photographers Josh Olins and Matt Jones and styled by long-time partner of the brand, Deborah Watson.

View the “This is Abercrombie & Fitch” video here: https://youtu.be/QiormpYQMGU

About Abercrombie & Fitch
Abercrombie & Fitch Co. is a leading global specialty retailer of high-quality, casual apparel for Men, Women and kids with an active, youthful lifestyle under its Abercrombie & Fitch, abercrombie kids and Hollister Co. brands.  At the end of the second quarter, the company operated 744 stores in the United States and 182 stores across Canada, Europe, Asia and the Middle East. The company also operates e-commerce websites at www.abercrombie.com and www.hollisterco.com.

Media Contact:
Michael Scheiner
Abercrombie & Fitch
(614) 283-6192
Public_Relations@abercrombie.com

Investor Contact:
Brian Logan
Abercrombie & Fitch,
(614) 283-6877
Investor_Relations@abercrombie.com

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Abercrombie & Fitch to launch its largest ever ad campaign in support of its redefined identity
Abercrombie & Fitch to launch its largest ever ad campaign in support of its redefined identity

 

SOURCE: Abercrombie & Fitch Co.

Hollister teams up with social media personality Brent Rivera for its 2016 anti-bullying campaign, All Equal

 

New Albany, OH, 2016-Sep-30 — /EPR Retail News/ — Hollister Co., a division of Abercrombie & Fitch Co. (NYSE: ANF) today (September 29, 2016 ) revealed its 2016 anti-bullying campaign, All Equal. Now in its fourth year, this campaign and educational program aim to raise anti-bullying awareness globally and provide resources for those in need. Since launching the initiative in 2013, the Company has donated more than $1,000,000 to supporting philanthropic efforts, reached over 1,750,000 students, and awarded scholarships to 30 deserving students who have overcome bullying in their own lives.

Brent Rivera, a social media personality, teamed up with Hollister to produce and star in this year’s educational video. At 18 years old, Brent has experienced bullying in school, as well as cyberbullying on social media, and wants to help bring awareness to the important issue. Using relatable situations teens likely experience, Brent’s energetic and engaging video scenarios show examples of how teens today can help prevent bullying. The video also features hit single “Mama Said,” the latest from breakout artist Lukas Graham, which recounts the singer’s upbringing in a marginalized community in Denmark, and how positive and encouraging messages helped him through tough times.

“This partnership and campaign mean a lot to me. ALL EQUAL helps create much needed awareness for the issue of bullying and I was honored to not only help support this initiative, but to have direct input in the type of content that is sent out to schools,” said Brent Rivera. “I think the video will be interesting to middle and high school students and I hope that more teens will start to stand up for what is right and help end bullying.”

The educational video along with a peer-to-peer curriculum, developed by renowned anti-bullying expert and clinical psychologist, Dr. Joel Haber, will be distributed to more than 20,000 schools across the United States, and for the first time, in the United Kingdom. The program is designed to promote inclusivity and respect and provides students with tools they need to prevent and overcome bullying and cyberbullying. The materials are also available on Hollister’s YouTube channel, http://www.youtube.com/hollisterco.

Additionally, Hollister has designed a line of graphic t-shirts that feature inspirational messaging to help raise awareness around anti-bullying. Starting today, September 29th, the t-shirts will be sold in all Hollister locations globally, and online at http://www.HollisterCo.com. All sales from the All Equal collection tees will be donated to efforts that support the health and wellness of kids and teens, with the first $150,000 of sales benefitting No Bully (http://www.nobully.org), a 501(c)(3) non-profit organization that leverages student empathy to stop bullying and cyberbullying. In addition, customers will be able to make a donation or round up their purchase at the register in all US Hollister stores.

Another component of the initiative is a college scholarship program that honors outstanding students around the world who have persevered academically while experiencing bullying, as well as those who have led the fight against bullying in their schools and communities. Through a partnership with the National Society of High School Scholars (NSHSS) Foundation, the company will award 10 renewable scholarships in the amount of $2,500 to students starting college in the 2017 school year. Interested applicants can find out more information at
http://www.nshssfoundation.org.

“As we continue to focus on the teen consumer, we know that bullying and cyberbullying have become an epidemic on a global scale. The profound and lasting impact bullying can have on that demographic can be catastrophic and our hope is that with our program, we can continue to raise awareness and provide students with the tools and resources they need to stand up against bullying around the world,” said Fran Horowitz, President & Chief Merchandising Officer for Abercrombie & Fitch Co. “We are excited to have Brent Rivera join the movement and we know his engaging content will resonate well with our customers. As we enter our fourth year in support of National Bullying Prevention month, we are as passionate as ever about reaching as many students as possible.”

Follow @HollisterCo to stay up to date on campaign details and exciting announcements featuring Brent Rivera throughout October.

About Abercrombie & Fitch Co.
Abercrombie & Fitch Co. is a leading global specialty retailer of high-quality, casual apparel for Men, Women and kids with an active, youthful lifestyle under its Abercrombie & Fitch, abercrombie kids and Hollister Co. brands. At the end of the second quarter, the company operated 744 stores in the United States and 182 stores across Canada, Europe, Asia and the Middle East. The company also operates e-commerce websites at http://www.abercrombie.com, http://www.abercrombiekids.com and http://www.hollisterco.com.

About Brent Rivera
Brent Rivera, a social media personality, has amassed over 23,000,000 supporters over various platforms as a result of his relatable and engaging content. At 18 years old, Brent has experienced and overcome bullying and wants to help bring awareness to the important issue. Through past philanthropic efforts, he raised over $150,000 for anti-bullying campaigns and for education in third world countries. For International Peace Day in 2015, he was appointed Youth Ambassador by the United Nations and teamed up with Justin Bieber and Ellen DeGeneres, reaching over 300 million people. Brent has been a supporter of All Equal in previous years and is excited for the opportunity to impact students around the world.

About No Bully
No Bully® is a US based non-profit organization that trains schools how to activate student compassion to stop bullying and cyberbullying. The non-punitive No Bully System® has created bully-free campuses for over 100,000 students.

Media Contact:

Michael Scheiner
Abercrombie & Fitch
(614) 283-6192
Public_Relations(at)abercrombie(dot)com

Investor Contact:

Brian Logan
Abercrombie & Fitch
(614) 283-6877
Investor_Relations(at)abercrombie(dot)com

Source: Abercrombie & Fitch