7‑Eleven introduces the sweet and savory Pillsbury® Stuffed Waffle

7‑Eleven introduces the sweet and savory Pillsbury® Stuffed Waffle

IRVING, TEXAS, 2017-Sep-28 — /EPR Retail News/ — Breakfast just got better at 7‑Eleven® stores with the introduction of the sweet and savory Pillsbury®Stuffed Waffle, served hot out of the oven. Developed and co-branded with Pillsbury, the convenience retailer’s first stuffed waffle combines a crispy, maple-flavored waffle on the outside and a fluffy egg omelet, savory pork sausage and cheddar cheese on the inside. Suggested retail price on the new exclusive stuffed waffle is $2.49.

While breakfast is called the most important meal of the day, mornings are certainly the most hectic. 7‑Eleven customers are in a hurry, spending just two or three minutes in the store to grab something to eat and drink, pay and get back to their day.

The Pillsbury Stuffed Waffle combines three popular morning foods – waffles, sausage and eggs – into one flavorful, handheld breakfast that is easy to eat for hungry – and busy – people on the go.

“Traditional waffles are a favorite breakfast treat when people want to indulge, but it’s not a food you can really eat on the go in your car or at your desk,” said Kelly Buckley, 7‑Eleven vice president of fresh food innovation. “People know they shouldn’t skip breakfast, but most days they don’t have the time to prepare a hot breakfast and sit down to eat it. The Pillsbury stuffed waffle is a quick and delicious solution – a hot, filling breakfast that is easy to eat and packed with protein and flavor.”

Being the most important meal of the day in today’s busy world creates high expectations from consumers – they want a satisfying, portable, delicious, affordable breakfast … and they want it now.

Satisfying? Check. With one of these 4.5 oz. Pillsbury Stuffed Waffles, hunger will be kept at bay all morning.

Portable? Check.  A Pillsbury waffle, also a favorite breakfast treat, creates this sweet and savory handheld breakfast pocket.

Delicious? Check. Customers have told us the Pillsbury Stuffed Waffle is “full of flavor,” “hot and fresh tasting,” and that they “loved the maple syrup flavor in the waffle.

Affordable? Check. At a suggested retail introductory price of $2.49, the stuffed waffle is a great value for the money, and the cost is comparable to, or lower than, many fast-food restaurant breakfast sandwiches.

Fast? Check. During the breakfast rush at participating 7‑Eleven stores, Pillsbury Stuffed Waffles are available hot for grab n go.

The stuffed waffles aren’t just available during the morning. As the times and frequency of traditional breakfast, lunch and dinner evolve into mini-meals and all-day snacking, people are eating breakfast foods morning, noon and night.

The National Restaurant Association found that 72 percent of adults want breakfast items available all day. Almost half of respondents in another study indicated they would purchase breakfast food for lunch, and approximately 60 percent said they would at dinner time.

All-day availability is one of 7‑Eleven stores’ strong suits.

“Every food and beverage 7‑Eleven carries is available 24/7,” Buckley said. “You can get a stuffed waffle at 6 a.m. and at 6 p.m. Whether a customer wants a slice of hot pizza and Iced Coffee for breakfast, or coffee and a stuffed waffle with fruit for dinner, 7‑Eleven is ready to serve them whatever they choose.”

Breakfast is hot among day parts. Breakfast and morning snack consumption is forecasted to grow faster than the U.S. population through the end of the decade, according to a study by The NPD Group. They report that from 2010 to 2016, morning snacking occasions have increased 17 percent.

“Busy Americans still love breakfast,” Buckley added. “We want to make sure that when they run into 7‑Eleven for a hot cup of coffee they have plenty of convenient  options for a hearty, healthy, light or indulgent breakfast or snack. The Pillsbury Stuffed Waffle adds another a delicious alternative to the menu.”

About 7‑Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7‑Eleven® operates, franchises and/or licenses more than 63,000 stores in 18 countries, including 10,900 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7‑Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7‑Eleven offers customers industry-leading private-brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers also count on 7‑Eleven for bill payments, self-service lockers and other convenient services. Find out more online at www.7‑Eleven.com, via the 7Rewards® customer-loyalty platform on the 7‑Eleven mobile app, or on social media at Facebook, Twitter and Instagram.


7‑Eleven, Inc.
Corporate Communications

SOURCE: 7‑Eleven, Inc.


7‑Eleven introduces two Melt artisan sandwiches based on popular demand

DALLAS, TX, 2015-4-2 — /EPR Retail News/ — Making a sandwich is easy, right? Two slices of bread, meat, cheese and sauce … done. Creating the two new7‑Eleven® Melt artisan sandwiches was a little more involved. Like evaluating 20 different bread options … measuring 1,000 different buns … creating 75 prospective sauces … testing multiple cheese varieties for “meltability” … and building 50 variations to find that perfect recipe. And taste tests … lots of taste tests.

The two winning recipes – Italian Melt andChicken Bacon Ranch Melt – won by a “landslide” according to Kelly Buckley, 7‑Eleven, Inc.’s vice president of fresh food innovation. Sold at participating 7‑Eleven stores that carry hot foods, the Melt sandwiches’ introductory retail price is $2.99.

Available in 7‑Eleven stores’ fresh-foods case, the new sandwiches are toasted to go in the stores for each purchaser. A Melt sandwich typically takes less than a minute to toast and is served warm.

With a name like Melt, cheese is an important element of these sandwiches   The ingredients for each are:

  • Italian Melt – Genoa salami, pepperoni, premium sliced ham, provolone cheese, pepperoncini peppers and creamy Italian sauce on artisan, herbed ciabatta roll
  • Chicken Bacon Ranch Melt – Sliced chicken breast, smoked bacon strips, cheddar cheese and ranch sauce on a tender artisan Italian bun

“Hot foods are really hot at 7‑Eleven, both figuratively and literally,” said Buckley. “Hot pizza, chicken wings and tenders, and mini-tacos are all extremely popular with our customers. We wanted to round out our menu to offer a toasted-on-order alternative to our fresh-made cold sandwiches that customers can grab for lunch without taking too much time from their lunch hour. Our parameters were simple – toasted, fast and delicious.”

Getting there was a little more involved. The Melt sandwiches were in development almost a year, during which every ingredient, each recipe, even the packaging was researched, sourced, tested and, if necessary, refined to improve taste and quality.

“At 7‑Eleven, a customer looking for a quick lunch can easily build a fresh meal in just a few minutes that’s more than a bag of chips and a soft drink … although we certainly can fill that need,” Buckley said. “Our stores offer many more options for beverages and sides, like fresh-cut fruit, a salad, hummus and cut veggies, and a decadent brownie for dessert.”

Americans do love their sandwiches. According to a study released last year by the U.S. Department of Agriculture, approximately half of all Americans over the age of 20 eat at least one sandwich each day. A December 2014 NPD/Crest study ranks sandwiches highest in menu importance for food-service providers.

Like its fresh bakery goods and cold sandwiches, the Melt sandwiches are made fresh daily in local kitchens and delivered daily to stores.

“People don’t really have much of a lunch hour anymore,” Buckley said. “It’s more of a lunch half-hour. A hot lunch almost seems like a luxury, and we want to give customers craving a hot and hearty meal a quick and easy option.”                                                                                                                                                                             
About 7‑Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7‑Eleven operates, franchises or licenses nearly 10,500 7‑Eleven® stores in North America. Globally, there are more than 55,400 7‑Eleven stores in 16 countries. During 2013, 7‑Eleven stores generated total worldwide sales close to $84.5 billion. 7‑Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Franchise Times Top 200 Franchise Companies for 2013; #1 on Entrepreneur magazine’s 2014 Top Global Franchise list; #10 spot on Entrepreneur magazine’s Franchise 500 list for 2015, and #3 in Forbes magazine’s Top 20 Franchises to Start. 7‑Eleven is No. 3 on Fast Company magazine’s 2013 list of the “World’s Top 10 Most Innovative Companies in Retail.” 7‑Eleven places among Top Veteran-Friendly Companies for 2014 by U.S. Veterans Magazine and is among GI Jobs magazine’s Top 100 Military Friendly Employers for 2014. Hispanic Magazine named 7‑Eleven among its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7‑Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7‑Eleven.com.

Margaret Chabris
7‑Eleven, Inc.


Based on popular demand for fresh and hot sandwiches, 7‑Eleven introduces its Melt sandwiches at participating stores for a suggested retail price of $2.99. The artisan sandwiches are toasted in the stores for each purchaser, typically in less than a minute, and served warm to go.

Based on popular demand for fresh and hot sandwiches, 7‑Eleven introduces its Melt sandwiches at participating stores for a suggested retail price of $2.99. The artisan sandwiches are toasted in the stores for each purchaser, typically in less than a minute, and served warm to go.