NEW ZEALAND: Foodstuffs launches Eat My Lunch meals at New World Victoria Park

Auckland, New Zealand, 2017-Nov-04 — /EPR Retail News/ — This week saw the retail launch in New World Victoria Park of Eat My Lunch.  This means that customers looking for a delicious lunch or dinner can purchase a Michael Meredith designed meal as part of their everyday shop, knowing that a New Zealand child will in turn be given a free school lunch.

Chris Quin, CEO Foodstuffs North Island says, “Our partnership with Eat My Lunch makes so much sense.  Like them we believe that good food is not a privilege, it’s a right.  To date they have provided more than 570,000 free lunches to children in need and by offering Eat My Lunch meals in our stores we can extend the reach of this innovative social enterprise even further.  Our first day in New World Victoria Park, saw 90 extra lunches being given to children – and it will only get bigger.”

The same meals available online through the Eat My Lunch ordering system are available in store.  Fresh, wholesome, delicious and generous – they cater to customers looking for a lunch, standard dinner, a ‘hungry’ dinner and a kid’s dinner.  Each meal is made and delivered daily into store from Monday to Friday.

The customer response has been fantastic, with many commending the store on being the first to offer the range.  Next up is Fresh Collective Alberton with others to follow when supply gets up to speed in Auckland and Wellington metro areas.

“We are delighted to be part of the next phase in Eat My Lunch’s drive to move from feeding 1,500 tamariki to 25,000,” says Jason Witehira, Owner-Operator of New World Victoria Park.  “It’s a pretty big goal and they need a partner like Foodstuffs to help them get there.  Already we’ve been able to help them streamline their processes to ensure a consistent, high quality supply of delicious, healthful meals to store – which in turn will support the growth of the ‘give’ part of their programme.”

Once people get their heads around social enterprise they can see how developing and nurturing innovative businesses like Eat My Lunch is a great way to address some burning social issues. Chris Quin says, “Eat My Lunch can tap into Foodstuffs’ expertise in running an efficient, safe, customer-led business which in the end is more sustainable over the long term.  Profits are fed back into the operation to grow and expand to meet community needs.”

Lisa King, founder and CEO of Eat My Lunch says it best when she states that she never wants Eat My Lunch to become a company that loses sight of the fact that “we were built on a social purpose and values. If financial objectives ever overtake our social ones, then we won’t be Eat My Lunch anymore.  That said, as we grow we need more operational processes all while maintaining agility, and that’s one of the key areas we’re working on with the Foodies team.”

Looking ahead Eat My Lunch and Foodstuffs are aiming to make the products available in all Foodstuffs North Island stores.  The implications for helping children across New Zealand flourish in school, thanks to learning with full tummies, is enormously positive.  “Given that we are in every community in New Zealand, and we have wonderful customers keen to do their bit to help out, we see our partnership with Eat My Lunch as having a hugely positive, long-term impact on the health and well-being of an important group of New Zealanders,” says Quin.

Contact:
Tel: +64 4 472 6435
Fax:+64 4 472 6412

Source: Foodstuffs NZ

Foodstuffs North Island becomes Eat My Lunch strategic investor

Auckland, New Zealand, 2017-Sep-11 — /EPR Retail News/ — Eat My Lunch today announced a new partnership with Foodstuffs North Island Limited. The collaboration aims to enable Eat My Lunch to feed more Kiwi kids with support from the 100% New Zealand owned supermarket chain community reach and distribution channels.

Foodstuffs North Island joins Eat My Lunch as a strategic investor to assist them with growing scale and to maximise the proven social benefits the programme provides to children in need.

Eat My Lunch, is on a mission to ensure no Kiwi kid goes to school hungry. Currently, founder Lisa King and the team deliver around 1,700 GIVE* lunches a day to 48 schools across Auckland, Wellington and Hamilton.

“But this is only scratching the surface of the need. Our intel suggests there are at least 25,000 children in New Zealand going to school every day without lunch,” says King.

“Securing a partner like Foodstuffs is really exciting for us. Their ability to contribute both financially and in real terms by giving us access to their supply chain and wider community through their network of stores is invaluable and they will give us the freedom to grow.

“This collaboration will help us take a giant step towards achieving our mission goal of 25,000 free GIVE lunches a day for Kiwi kids in need. As a business we really needed a strategic partner like Foodstuffs to invest in us and help us realise our goals

Chris Quin, CEO for Foodstuffs North Island says the supermarket group was drawn to Eat My Lunch due to its innovative business model and the ability to make a scalable and significant impact on a growing social problem.

“As a 100% New Zealand owned company which is inherently based on individual owners’ entrepreneurship, being able to invest in a business like Eat My Lunch feels right,” says Quin. “Lisa and the team are not only entrepreneurial but they are filling an important social need. Contributing to their success is an awesome opportunity and an absolute privilege. We just want to stand behind them and empower the team.

“The initiative goes right to the heart of what matters to us – it’s about giving New Zealand kids the chance to realise their potential and get more out of life.  This awesome programme is practical and effective – we all know that full tummies give children more energy to learn and grow.”

The investment will be used to scale up the number of GIVE lunches, and extend the service throughout the country. Eat My Lunch retains a controlling interesting in the business.

*For every lunch purchased, Eat My Lunch GIVE a free lunch to a Kiwi kid in need.

Foodstuffs Communications Team Phone: 0800 376 3342

SOURCE: Foodstuffs North Island

Foodstuffs and Eat My Lunch partner to ensure no Kiwi kid goes to school hungry

Auckland, New Zealand, 2017-Sep-11 — /EPR Retail News/ — Chris Quin, CEO of Foodstuffs North Island, shares his perspective on a new strategic partnership with Eat My Lunch.

In New Zealand today, like many 1st world countries we still have a problem, not every child goes to school with a healthy lunch to power their day and their learning. There are many causes of this, economic, some family and sometimes just education on how to look after healthy children. The reasons don’t matter as much as just taking the opportunity to do something about it.

Hunger gets in the way of children’s development, learning and growth. They can’t concentrate, they can’t be fully engaged; they are left on the side lines, they fade into the background, they become a statistic. There are around 25,000 kids a day in New Zealand who go to school without a decent lunch, and, we just talk some more – or do we?

It’s such a big opportunity that a New Zealand entrepreneur has developed a simple solution to address the problem.

Back in 2015, Lisa King, with the help of award-winning chef Michael Meredith, decided that inaction wasn’t good enough.  So, Eat My Lunch was born; a business on a mission to ensure no Kiwi kid goes to school hungry. It’s a fascinating model, a social enterprise that makes money from selling organisations a “BUY” Eat My Lunch, and soon an Eat My dinner product, and uses the income to generate a GIVE lunch for these kids who need it most.

Fast forward two years and the team now delivers around 1,700 GIVE lunches a day to 48 schools across Auckland, Wellington and Hamilton. For every BUY lunch purchased, Eat My Lunch gives a free lunch to a Kiwi kid who needs it.  While this is a great start, research shows that there are many more children in New Zealand who are going to school each day without lunch.

Eat My Lunch needed a partner to feed many more thousands of children. They need one with significant resources, systems and reach, and the right cultural fit.  That’s where the Foodstuffs team comes in.

We are partnering with Eat My Lunch to help them feed even more Kiwi kids. Our strategic investment to become a part owner of Eat My Lunch will be used to scale up the number of GIVE lunches, and extend the service throughout the country. While Eat My Lunch retains the controlling interesting in the business, Foodies will be supporting Eat My Lunch financially and in real terms by giving them access to our supply chain and a wider community, through our network of stores.

Eat My Lunch is a perfect fit with a 100% New Zealand-owned company with a footprint in every city, town and village in New Zealand. The social enterprise model also resonates strongly with a company like ours which is inherently based on individual owners’ entrepreneurship.  Being able to invest in a business like Eat My Lunch feels bloody right. Lisa and the team are not only entrepreneurial but they are filling an important social need. Foodies operators are also entrepreneurs, employers, mentors and sponsors in their communities.  Contributing to Eat My Lunch’s success is an awesome opportunity and an absolute privilege. We just want to stand behind them and empower their purpose.

Now that we have the partnership we are excited about what we can do from here. Eat My Lunch will continue to run their business as they do today. We will be contributing financially to help them grow their business and in real terms by giving them access to our Supply Chain and wider community through our extensive network of stores.

Next week the Foodies North Island Leadership Team will have a strategy day with the Eat My Lunch team to explore the possibilities of stocking their BUY product in our stores, partnering on meal kits and their new Eat My Dinner product, and any other way that we can help grow the success of the social good that Eat My Lunch are doing to address the 25,000 kids in New Zealand who don’t regularly get lunch. This is a fantastic fit with making sure New Zealanders get more out life and an exciting opportunity to take another step in meal solutions for our customers. I know our FSNI and store teams are all keen to pitch in and help make this happen.

The initiative goes right to the heart of what matters to us – it’s about giving New Zealand kids the chance to realise their potential and get more out of life. This awesome programme is practical and effective – we all know that full tummies give children more energy to learn and grow.

Lisa King says it best: “This collaboration with Foodstuffs will help us take a giant step towards achieving our mission goal of 25,000 free GIVE lunches a day for Kiwi kids in need. It’s heart-breaking walking into schools with something as simple as a few nutritious sandwiches and fruit knowing that this might be the best they get that day. But, it’s heart-lifting to know that with a partner like Foodstuffs investing in what we are doing, we will be able to realise our goals.”

Our Business absolutely has a responsibility to act in the best interests of its community – after all we rely on the community to keep us in business, so let’s invest in our people, our whanau, our neighbours and above all our children.

Foodstuffs Communications Team Phone: 0800 376 3342

SOURCE: Foodstuffs North Island