Melbourne Australia, 2016-Mar-02 — /EPR Retail News/ — Lagardère Travel Retail is pleased to announce it has been chosen as the exclusive retailer of Thankyou’s exciting new book, Chapter One by Daniel Flynn.
Telling the raw and real story of Thankyou so far, Chapter One is now available at all Relay, NewsLink and Watermark stores around Australia and www.thankyou.co. The book will sell at a ‘pay what you want’ price, giving customers the power to purchase the book at their own determined price, whether it be $25 or $25,000. Chapter One will inspire the reader to challenge their thinking and dream big.
Speaking of the initiative, Matthieu Mercier, CEO of Lagardère Travel Retail in the Pacific, says “We’re very excited to be working with Thankyou on this exciting product launch. At Lagardère Travel Retail we pride ourselves on our involvement with worthwhile social causes, and Chapter One is definitely one of these. We were delighted to be invited as the exclusive retail store seller for the first four weeks“
Customers purchasing the book at their own determined price instantly invest in a crowd-funding campaign to fight global poverty starting with two targets: A Thankyou baby care range to fund maternal and child health services which requires $600,000 of funding and Thankyou’s first leap overseas into New Zealand with a local team, local product and local project partners which requires an additional $600,000.
‘We’re really proud to partner with Lagardère Travel Retail for the launch of Chapter One,” says Daniel Flynn, Managing Director and Co-Founder of Thankyou . “There aren’t many book retailers that would agree to stock a book at a pay-what-you-want price, let alone support Chapter One with the crazy amount of promotional support that Lagardère Travel Retail has. The minute we met the team, we knew that they had the disruptive mindset needed to change the game in book retail”.’
In Chapter One, Daniel Flynn mentions first meeting with Lagardère Travel, and states that Relay, NewsLink and Watermark are some of the biggest travel retail outlets in airports in Australia and New Zealand.
Thankyou is a Melbourne-based social enterprise that exists to end global poverty in this lifetime. 100% of the profits from their water, body care and food products fund safe water, hygiene and sanitation and food aid to people in need. The Thankyou movement aims to empower the consumer to change the world through a simple purchase in their weekly shop. To date they have given over $3.7 million to people in need in 17 countries.
ABOUT LAGARDERE TRAVEL RETAIL: With 3,2 billion euros 100% managed sales in 2014 and a presence in 30 countries, 150 airports and 700 train stations in EMEA, North America and ASPAC, Lagardère Travel Retail is a pioneering and leading travel retail player with global reach. Operating stores in travel essentials, duty free and luxury and foodservice, Lagardère Travel Retail offers a complete range of products and services to satisfy each and every traveller all along his journey. Beyond its three businesses expertise, as a multi-specialist assembler, Lagardère Travel Retail creates value-added opportunities in each location.
In Asia Pacific, Lagardère Travel Retail operates over 300 outlets in 16 airports, supported by professional local teams in Australia, New Zealand, New Caledonia, Singapore, Malaysia, Hong Kong, China and India
PRESS CONTACT
Matthieu Mercier, CEO
+61 2 8218 1105 • m.mercier@lagardere-traspac.com www.lsaspac.com
Janette Doolan, Communications Manager
+61 2 8218 1142 • j.doolan@lagardere-traspac.com
www.lsaspac.com