Starbucks mobile payment and eGifting introduced in Japan

Mobile apps for iPhone and Android introduce mobile payment, provide a faster and more convenient way to pay; e-Gift feature offers uniquely-designed digital cards for every occasion.

TOKYO, 2016-May-31 — /EPR Retail News/ — Starbucks today (May 25, 2016) announced the expansion of the company’s industry-leading digital ecosystem with the launch of Starbucks mobile app in Japan. The move introduces Starbucks mobile payment and eGifting to the company’s fourth largest market and one of the most dynamic markets for Starbucks.

“Extending our mobile app and e-Gifting to our customers in Japan helps us meet their needs while enabling us to provide an exceptional and convenient experience within our stores,” said John Culver, group president, Starbucks China/Asia Pacific region. “Our ability to bring our best-in-class mobile payment and gifting experience to Japan demonstrates Starbucks digital leadership and the impact we believe we can make on the future of retail. Starbucks is committed to exploring new ways to leverage digital innovations to delight customers and unlock growth opportunities across the country.”

Starbucks Mobile App, Payment Now Available in Japan

Beginning today, customers in Japan will be able to download and use the market’s first Starbucks mobile app. The Starbucks® Japan App for iPhone® and Android™ provides a fast and convenient way for customers to pay for their in-store purchases at more than 1,100 stores across the market.  Customers can quickly pay for their in-store purchases by scanning a bar code linked to their registered Starbucks Card. Customers can register multiple Starbucks Cards onto their account, all of which will also be available within the Starbucks mobile app.

 

“We are pleased to bring this digital innovation to our customers in Japan, who now have an unprecedented level of connection with Starbucks,” said Takafumi Minaguchi, chief operating officer, Starbucks Japan. “This is the latest way Starbucks is continuing to engage with our customers using digital and mobile experiences.”

In addition to mobile payment, the new Starbucks Japan mobile app provides customers with information on all the latest Starbucks products and the ability to redeem special offers and send eGifts in a few easy steps. The eGift experience offers customers uniquely-designed digital cards with a wide variety of themes and occasions they can send from within the app.

Expanding the Digital Portfolio Across Asia

The introduction of mobile payment builds on a rapidly expanding portfolio of digital innovations across markets in the China/Asia Pacific Region. In December 2015, Starbucks announced the opening of its first online store in China on the country’s popular e-commerce site, Tmall. The Starbucks Tmall store seamlessly connects the online shopping habits of Chinese customers with Starbucks unique in-store experience.

In 2014, Starbucks also introduced the first mobile ordering service of its kind in the industry with Siren Order in Korea, an app which allows customers to order and pay with their mobile device. Starbucks also made the digital experience more convenient last year with the launch of the company’s first Starbucks app on a wearable device in Asia, which allows customers in Korea to track their My Starbucks Rewards™ status and pay for Starbucks purchases directly from the wearable device.

Starbucks will continue to focus on connecting with customers through the Starbucks mobile apps, social media and the My Starbucks Rewards™ loyalty program, while exploring new ways to leverage digital innovations to unlock new business opportunities and extraordinary customer experiences across the globe.

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-qualityarabica coffee. Today, with more than 23,000 stores around the globe, Starbucks is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit our stores or online at news.starbucks.com and Starbucks.com.

For more information on this news release, contact us

 

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Starbucks mobile payment and eGifting introduced in Japan

Starbucks mobile payment and eGifting introduced in Japan

Starbucks Coffee Company expands relationship with The New York Times Company; announces an elevated digital news experience for the Starbucks® mobile app

  • Agreement expands existing in-store relationship to 10M My Starbucks Rewards® loyalty members via The New York Times digital “daily briefing” and additional content
  • My Starbucks Rewards® members will be able to “Earn Stars Everywhere,” including through paid digital and print subscriptions to The New York Times

SEATTLE, 2015-7-22 — /EPR Retail News/ — Starbucks Coffee Company (NASDAQ: SBUX) today announced an elevated digital news experience for the Starbucks® mobile app, the result of an expanded relationship with The New York Times Company (NYSE: NYT) which publishes one of the most widely-read and authoritative news publications in the world.  As part of the agreement, The New York Times top news of the day as well as a selection of other articles addressing key social, political and economic issues will be available for free via the Starbucks® mobile app for the 10 million My Starbucks Rewards® loyalty members. These customers will also have the opportunity to earn “Stars” through paid digital and print subscriptions to The New York Times.

“We see a future in which the Starbucks retail experience seamlessly extends to the mobile devices our millions of customers carry with them every day,” said Howard Schultz, chairman and ceo of Starbucks. “Our relationship with The New York Times is the perfect example of bringing this vision to life.  We have proudly sold millions of copies of the paper in Starbucks stores for more than a decade, and are excited to bring this experience to the next level by enabling Starbucks loyal customers to take the best of The New York Times with them wherever they go, whenever they want it.”

Beginning in the first half of 2016, as part of this Starbucks digital news experience, the daily and weekend briefings from The New York Times will be delivered to My Starbucks Rewards® loyalty members through the Starbucks® mobile app as well as other relevant articles from The Times recommended by Starbucks.  Additional articles recommended by Starbucks will come from other media sources over time.

Mark Thompson, president and CEO of The New York Times Company said, “We have enjoyed a long and fruitful association with Starbucks and we’re delighted that this agreement will further extend our digital relationship. This is another in a series of arrangements we have made recently in order to ensure that The Times continue to expand the reach of our journalism to new and interesting pools of readers. We’re particularly happy that Starbucks has also put in place an appealing incentive to turn these readers into subscribers.”

Free digital access to 15 articles per day on NYTimes.com is already available in many U.S.-based Starbucks stores through the Starbucks Digital Network. The New York Times newspaper is also widely distributed in Starbucks stores across the country.

“This expanded relationship with The New York Times allows us to directly engage our most loyal customers with the latest and most relevant news of the day,” added Kevin Johnson, president and coo of Starbucks.  “Through these types of relationships, we are well on our journey to provide our most loyal customers with the opportunity to earn Stars everywhere and redeem them for food and beverages in Starbucks stores.”

My Starbucks Rewards® loyalty members will be able to “Earn Stars Everywhere,” through both Starbucks and non-Starbucks purchases.  Starbucks recently announced a multi-year deal with Spotify, which first introduced this new opportunity for Starbucks loyalty program members to earn Stars through purchases made with other companies. As part of today’s announcement, My Starbucks Rewards customers will also earn Stars by purchasing paid digital and print subscriptions to The New York Times. Customers will then have the ability to redeem those earned Stars for food and beverages at participating Starbucks® stores.

The agreement with The New York Times links more than 7,000 company-operated Starbucks stores in the U.S. with the 10 million My Starbucks Rewards® loyalty members in a new and highly relevant way. Furthering its plan to build one of the most robust digital ecosystems of any retailer in the world, Starbucks continues to find new ways and platforms to engage and stay connected with its customers.  Providing its most loyal customers with the most relevant news of the day from one of the most trusted news authorities, The New York Times, is one more way that Starbucks enriches its customer relationships with benefits that are meaningful and unique.

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com. Learn more about us by visiting the Starbucks Newsroom: www.news.starbucks.com.

About The New York Times Company
The New York Times Company (NYSE: NYT) is a global media organization dedicated to enhancing society by creating, collecting and distributing high-quality news and information. The company includes The New York Times, International New York Times, NYTimes.com, INYT.com and related properties. It is known globally for excellence in its journalism, and innovation in its print and digital storytelling and its business model. Follow news about the company on Twitter at @NYTimesComm.

For more information on this news release, contact Jaime Riley.

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Starbucks Coffee Company expands relationship with The New York Times Company; announces an elevated digital news experience for the Starbucks® mobile app

Starbucks Coffee Company expands relationship with The New York Times Company; announces an elevated digital news experience for the Starbucks® mobile app

Starbucks® mobile app nominated for GeekWire’s “App of the Year” award

SEATTLE, 2015-5-9 — /EPR Retail News/ — Celebrating Northwest technology and innovation, the annual GeekWire Awards are a bit of a cross between the Oscars and a geek prom. Tonight (5/7/15)  members of Starbucks digital production team were there among fellow tech all-stars because Starbucks® mobile app is nominated for GeekWire’s “App of the Year” award. The winner was a dating app called Siren (no relation to the Starbucks Siren).

GeekWire, based in Seattle, is a national tech news site offering breaking news, expert analysis and industry insights. Each year, GeekWire rolls out a red carpet to honor the Northwest’s top tech innovators and companies through 13 award categories including: Geekiest Office Space, Gadget of the Year, and Next Tech Titan.

While it was “an honor to be nominated,” as the saying goes, for Starbucks mobile app team the greater reward is working on a digital tool that customers find useful.

“What motivates me to get to work every day is helping create the technology that makes life a little easier for both our customers and store partners (employees),” said Caroline Maxwell, a Starbucks graphic designer who works on the Android development team.

Maxwell started with Starbucks as a barista in a busy 24-hour drive-thru location, and worked in the store environment for three years. Her in-store experience influences her design perspective today, as she “always has barista usability in mind.”

When Maxwell joined Starbucks, in 2011, the company had just launched mobile payment in all U.S. company-operated stores, allowing customers to pay for in-store purchases using a mobile device. Justin Shorney, an iOS developer, began working for Starbucks about a year later as the team began “building a new app from scratch,” taking advantage of new operating system capabilities.

“Having an in-house team like ours helps Starbucks create an app that is exactly what our customers want and yet we’re able to breathe Starbucks culture into the product too,” Shorney said.

The app features digital tipping, giving customers the option of adding a barista tip to their order. “Shake to pay” allows customers to simply shake their phones while inside the app to immediately bring up their Starbucks Card barcode. And the mobile app seamlessly integrates the My Starbucks Rewards® loyalty program.

In December of 2014, Starbucks piloted Mobile Order & Pay in Portland, Oregon. A new feature of the Starbucks® app, Mobile Order & Pay allows iPhone users (Android to follow later this year) to place and pay for their orders in advance of their visit and pick them up at their chosen Starbucks® store. Since its introduction in Portland, Starbucks has expanded the feature to over 600 stores in the Pacific Northwest and is on track for a national rollout of Mobile Order & Pay this year.

“From a development perspective it is awe-inspiring to be able to work on something that millions of people use every day, and it’s fun to work for a company that is as serious about technology as it is about coffee,” Shorney said. “This is a perfect place for me. I love both coffee and tech.”

For more information on this news release, contact the Starbucks Newsroom.

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Starbucks® mobile app nominated for GeekWire’s "App of the Year" award

Starbucks® mobile app nominated for GeekWire’s “App of the Year” award

Starbucks customers who pay using a Starbucks Card or their Starbucks® mobile app this season have a chance to win one of 482,000 instant prizes

SEATTLE, 2014-12-18 — /EPR Retail News/ — This season, customers who pay using a Starbucks Card (registration not required) or their Starbucks® mobile app, can enter the Starbucks® It’s a Wonderful Card Ultimate Giveaway* for a chance to win one of 482,000 instant prizes, and 10 customers in the U.S. will win the ultimate prize of Starbucks for Life, which is one free food or beverage item from participating stores every day for the next 30 years.

Here are just a few things you could do with Starbucks for Life**

Starbucks customers who pay using a Starbucks Card or their Starbucks® mobile app this season have a chance to win one of 482,000 instant prizes

*Winner will receive a daily credit for 30 years for one (1) free food or beverage item redeemable at participating Starbucks stores in the U.S. Starbucks Evenings menu items are excluded. Winner must present a registered Starbucks Card. Credits are non-transferable and expire within 24 hours. NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 18 AND OLDER. VOID WHERE PROHIBITED. Participating stores only. Promotion ends 1/5/15. For Official Rules, how to enter without purchase, prizes and odds, visit www.starbucks.com/win. Sponsor: Starbucks Corporation, 2401 Utah Ave. S. Seattle, WA 98134.

**Examples here reflect a winner using their registered card on a daily basis for 30 years.

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores, online at www.starbucks.com, or the Starbucks Newsroom.

For more information on this news release, contact us.