Currys PC World reports 40% increase in orders during Black Friday 2016 vs. same period last year

LONDON, 2016-Nov-26 — /EPR Retail News/ — ON the morning of Black Friday 2016, Currys PC World is reporting its highest ever number of orders, up 40% on 2015, with over half a million visitors to the website pre-6 am alone.

At 5 am, the UK’s leading electrical retailer saw its highest ever Black Friday mobile share of online traffic at 65%, up 13% against 2015’s peak.

Since the new wave of fresh Black Friday deals went live at midnight, Currys PC World has seen the Google Chromecast and the JVC 32C660 32” Smart LED TV prove to be the two most popular products with customers.

As shoppers made the most of the 10-day Black Tag deals, in the busiest hour yesterday – 9 pm until 10 pm – Currys PC World was selling 23 large screen TVs per minute and received 102 online orders a minute. Leeds (Crownpoint) was the store with the highest number of transactions.

Key tech items proving particularly popular with customers to date including large screen TVs, tablets, the Dyson V6 cordless vacuum cleaner, MacBooks and white goods such as washing machines.

Stuart Ramage, E-Commerce Director at Dixons Carphone, says: “We’ve been preparing for today for almost a year now to ensure the best deals for our customers. We continue to break records with orders already up 40% year-on-year since 2015, and as we predicted, shoppers are making the most of our stores being open early, but also placing orders by mobile devices with our highest ever mobile traffic share since Black Friday began.”

About Dixons Carphone

Dixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 40,000 people in 9 countries.

Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and KNOWHOW.

Dixons Carphone’s primary brands include Carphone Warehouse, Currys and PC World in the UK & Ireland, Elkjøp, Elgiganten, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK & Ireland airports and Phone House in Spain, Sweden and Norway. Our key service brands include KNOWHOW in the UK, Ireland and the Nordics, and Geek Squad in the UK, Ireland and Spain.

Business-to-business (B2B) services are provided through Connected World Services, PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group’s existing expertise, operating processes and technology to provide a range of services to businesses.

Dixons Carphone was voted ‘Retailer of the Year’ at the Retail Week Awards 2016.

For more information please contact dixonscarphone@mcsaatchi.com / 020 7544 3600

Source: Dixons Carphone

Currys PC World kicks off its biggest ever 10-day Black Tag deals event

  • Over 3,500 products on offer for 10-day event
  • Top brands to include Samsung, Dyson, Hotpoint, HP, Sony, GoPro and Bose across large domestic appliances, TVs, computing and smart tech
  • Lowest ever prices on 100s of products, plus breakthrough pricing deals on host of top brands
  • UK’s largest electrical retailer gears up for 141 orders per minute across 10-day period
  • Mobile traffic set to be greater than desktop for first year ever

London, UK, 2016-Nov-23 — /EPR Retail News/ — Today (21 Nov 2016), Currys PC World kicks off its biggest ever 10-day Black Tag deals event, across online, in-store and click and collect services with thousands of products on offer ahead of the festive season.

Shoppers will be able to snap up early offers on top brands including Samsung, Dyson, Hotpoint, HP Sony, GoPro and Bose across large domestic appliances, TVs, computing and smart tech. Currys PC World will also carry out thousands of extra deliveries to ensure products gets to customers safely and securely, with 40% more staff in team Knowhow available to assist.

On top of this, the retailer will then release a fresh new set of best-ever deals on Black Friday itself, with selected deals going online from midnight, all deals available online from 6am and in stores from 8am across the country*, giving customers the opportunity to shop for great deals on top quality brands over a 10-day period.

This is also the first year the UK’s leading electrical retailer is predicting that mobile traffic will be greater than desktop, with almost two thirds (62%) of visitors to the website coming from mobile devices (43% mobiles; 19% tablets), compared to 38% coming from desktop. The retailer is gearing up for 141 orders per minute online and in stores across the 10-day period, and is going into Black Friday with more stock than ever before.

Black Tag deals include:

  • Super-sized TVs featuring the latest 4K technology are set to be a big hit this Christmas. The Samsung 50” 50KU6020 4K TV is on offer at £449, its lowest ever price with a saving of £200 (was price £649). For customers after smaller TVs there will also be an awesome JVC Smart DVD 32” TV at only £189.99 (was £249.99)
  • Whether it’s for a Christmas present or a gift for yourself there will also be large savings to be had on laptops, with £200 off on selected HP laptops. The Microsoft Surface Pro 4 128GB & Typecover Bundle is only £729, down from £958 – a saving of £229
  • Smart toys continue to grow in popularity and are a great option for kids and grown-up kids alike. The popular Star Wars Sphero BB8 will have a saving of £30
  • For those looking to invest in large kitchen appliances so they are ready for the big day, now’s the time to buy with great deals on more than a thousand products including the lowest ever prices on American-style freezers and latest heat pump tumble dryers. Plus, customers can save up to £200 on Samsung washing machines and there’s up to £200 off our range of Dyson cordless and upright vacuum cleaners
  • For the gamers there’s great prices on the Xbox One and Playstation consoles plus customers can save £80 on the Logitech Steering Wheel
  • Finally, for a perfect stocking filler pick up the PNY Curve Power banks for half price or better, charging a smart phone up to five times, or the Fresh 12,000mAh Power Bank for half price, down from £49.99 to £24.99, charging a smart phone up to six times

Stuart Ramage, E-commerce Director, Dixons Carphone: “We know that it’s a key time for our customers so we’ll be offering some of our best-ever deals across the 10-day period kicking off with Black Tag. We’ve also increased our stock again this year, adding significantly to what we had in 2015, so that shoppers won’t be disappointed.

He continues: “We’re predicting that this Black Friday will be the biggest we’ve ever seen at Currys PC World and as the largest electrical retailer in the UK, we’ve been working hard to negotiate great deals and prices, so our customers can pick up a great deal across a range of big-name brands that we know they love.”

Currys PC World’s Price Promise will also be applicable for Black Friday, with the retailer promising to match or beat any prices from AO.com, Argos, Asda, John Lewis and Tesco – and shoppers can make the most of the retailer’s Your Plan – the brand new flexible, personalised credit plan designed to make the purchase of big-ticket items much more affordable.

Notes to Editors

Deals correct as of 18th November 2016, available for a 10-day period from 21st November, or while stocks last.
*Please check local store information for specific store opening times

About Dixons Carphone

Dixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 42,000 people in eleven countries.

Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Knowhow.

Dixons Carphone’s primary brands include Carphone Warehouse and CurrysPCWorld in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phonehouse, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK & Ireland airports and Phone House in Spain. Our key service brands include Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK, Ireland and Spain.

Business-to-business (B2B) services are provided through Connected World Services, PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group’s existing expertise, operating processes and technology to provide a range of services to businesses.

Dixons Carphone was voted ‘Retailer of the Year’ at the Retail Week Awards 2016

For further information, please contact the Currys PC World press office at M&C Saatchi PR:curryspcworld@mcsaatchi.com

Source: Dixons Carphone

 

University of Edinburgh Business School partners with Dixons Carphone to develop teaching and research in data science

LONDON, 2015-12-4 — /EPR Retail News/ — University of Edinburgh Business School has announced a new partnership with Europe’s leading specialist electrical and telecommunications retailer and services company, Dixons Carphone.

The educational tie-up will champion and develop the role of data science and analytics in business education. As business becomes ever more digital and data-driven, there is a growing and vital need to develop graduate knowledge and skills in data science and analytics.

The collaboration will help fund a major drive to develop teaching and research in data science within the Business School with close to £500,000 invested in various initiatives.

This partnership was launched at an event at the School this week (2 December) with big data leaders from Google, Experian and Optima speaking about developments and challenges in managing customer data and analytics for competitive advantage in business.

It will give students and scholars the latest insights to help them master the big data skills needed to analyse consumer behaviour, retail and marketing trends. It will also see the creation of a new full-time academic role, devoted to championing big data and give the School access to cutting-edge software and data for teaching and research.

In addition, a number of generous Dixons Carphone scholarships will be offered to promising applicants to the School’s MSc and MBA programmes.

Professor Ian Clarke, Dean of University of Edinburgh Business School, said:

“We are very excited to announce our new partnership with Dixons Carphone. Big data is now ubiquitous, so it’s essential we equip the next generation of business leaders and entrepreneurs with the skills to manage and analyse it, for the benefit of organisations and their customers.

“By linking-up with one of Europe’s leading consumer brands we will ensure our students have access to the latest applied insights and software, and can gain hands-on experience in this rapidly developing field, to further strengthen their employment prospects on graduation.”

The retail giant also hopes to create opportunities for Business School graduates who take part in the initiative.

Stuart Ramage, E-Commerce Director, Dixons Carphone, said:

“We are really pleased to announce this collaboration and we welcome the innovative approach Edinburgh’s leading academics are taking in giving students real-world applied data-analytics experience during their studies.

“Our highly successful e-commerce operation has been built around the effective utilisation of consumer analytics. With this new partnership we therefore want to play our part in building a new generation of data-savvy, business graduates who will help drive our company and the industry forward.”

John Davis, Industry Head, Google UK spoke at the launch. He commented on the partnership:

“Actionable, data-driven insights are key to driving business performance, so we need to upskill the future workforce who can tap into these opportunities. This new partnership between business educators and analytics practitioners is a very welcome step in the right direction.”

ENDS

Notes to Editors

For more information please contact:

For University of Edinburgh Business School
Derek Main – Derek.Main@ed.ac.uk / 0131 651 5310 / 07702 312 523

For Dixons Carphone
Paula Westcott – Paula.Westcott@mcsaatchi.com / 0203 617 8463/ 07717133475

About Dixons Carphone:

Dixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 40,000 people in 9 countries.

Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and KNOWHOW.

Combining Dixons Retail’s successful and sustainable multi-channel approach to electrical retailing, with Carphone Warehouse, one of Europe’s largest independent telecommunications retailers, Dixons Carphone plc began trading as a merged entity on 7 August 2014.

For more information about Dixons Carphone, please visit 
http://www.dixonscarphone.com/

SOURCE: Dixons Carphone plc.

Currys PC World increased stock by over 40% to deal with anticipated increased demand this Black Friday

LONDON, 2015-11-20 — /EPR Retail News/ — With little over a week to go, Currys PC World is predicting this Black Friday to be bigger than last year. Searches for the term ‘Black Friday’ are up by three and half times compared to last year*, signalling unwavering customer appetite for the shopping event.

To ensure shoppers have a great Black Friday experience, Currys PC World has increased stock by over 40% compared to last year and has strengthened website capability to deal with anticipated increased demand.

Stores across the country will open at 8am and customers can shop instore, online or Click and Collect at a time convenient for them. Currys PC World will offer great deals across a range of top brands including Nespresso, Dyson, HP, Bosch, Samsung, Sony, Beats and LG over an extended period of time.

In addition, the UK’s biggest electricals retailer has recruited over 900 colleagues in its Newark delivery and distribution centre and expects to make two million deliveries over the Black Friday period, with 800 vans on the road every day. In the Black Friday week itself, over 100, 000 visits will be made to customers’ homes.

Stuart Ramage, ECommerce Director at Dixons Carphone: “Feedback from our customers is that they love getting great value from us and they know that Black Friday is a key Christmas shopping day, but they don’t like the stress that may come with this, so we’re making it as easy as possible. We’ve worked hard to ensure our customers won’t be disappointed and we have increased stock on quality items by 40% so we can meet the demands of shoppers and they can pick up the best deals be that in-store or online.”

– ENDS –

SOURCE: Dixons Carphone plc.