Currys PC World reports 40% increase in orders during Black Friday 2016 vs. same period last year

LONDON, 2016-Nov-26 — /EPR Retail News/ — ON the morning of Black Friday 2016, Currys PC World is reporting its highest ever number of orders, up 40% on 2015, with over half a million visitors to the website pre-6 am alone.

At 5 am, the UK’s leading electrical retailer saw its highest ever Black Friday mobile share of online traffic at 65%, up 13% against 2015’s peak.

Since the new wave of fresh Black Friday deals went live at midnight, Currys PC World has seen the Google Chromecast and the JVC 32C660 32” Smart LED TV prove to be the two most popular products with customers.

As shoppers made the most of the 10-day Black Tag deals, in the busiest hour yesterday – 9 pm until 10 pm – Currys PC World was selling 23 large screen TVs per minute and received 102 online orders a minute. Leeds (Crownpoint) was the store with the highest number of transactions.

Key tech items proving particularly popular with customers to date including large screen TVs, tablets, the Dyson V6 cordless vacuum cleaner, MacBooks and white goods such as washing machines.

Stuart Ramage, E-Commerce Director at Dixons Carphone, says: “We’ve been preparing for today for almost a year now to ensure the best deals for our customers. We continue to break records with orders already up 40% year-on-year since 2015, and as we predicted, shoppers are making the most of our stores being open early, but also placing orders by mobile devices with our highest ever mobile traffic share since Black Friday began.”

About Dixons Carphone

Dixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 40,000 people in 9 countries.

Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and KNOWHOW.

Dixons Carphone’s primary brands include Carphone Warehouse, Currys and PC World in the UK & Ireland, Elkjøp, Elgiganten, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK & Ireland airports and Phone House in Spain, Sweden and Norway. Our key service brands include KNOWHOW in the UK, Ireland and the Nordics, and Geek Squad in the UK, Ireland and Spain.

Business-to-business (B2B) services are provided through Connected World Services, PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group’s existing expertise, operating processes and technology to provide a range of services to businesses.

Dixons Carphone was voted ‘Retailer of the Year’ at the Retail Week Awards 2016.

For more information please contact dixonscarphone@mcsaatchi.com / 020 7544 3600

Source: Dixons Carphone