LONDON, 2015-11-20 — /EPR Retail News/ — With little over a week to go, Currys PC World is predicting this Black Friday to be bigger than last year. Searches for the term ‘Black Friday’ are up by three and half times compared to last year*, signalling unwavering customer appetite for the shopping event.
To ensure shoppers have a great Black Friday experience, Currys PC World has increased stock by over 40% compared to last year and has strengthened website capability to deal with anticipated increased demand.
Stores across the country will open at 8am and customers can shop instore, online or Click and Collect at a time convenient for them. Currys PC World will offer great deals across a range of top brands including Nespresso, Dyson, HP, Bosch, Samsung, Sony, Beats and LG over an extended period of time.
In addition, the UK’s biggest electricals retailer has recruited over 900 colleagues in its Newark delivery and distribution centre and expects to make two million deliveries over the Black Friday period, with 800 vans on the road every day. In the Black Friday week itself, over 100, 000 visits will be made to customers’ homes.
Stuart Ramage, ECommerce Director at Dixons Carphone: “Feedback from our customers is that they love getting great value from us and they know that Black Friday is a key Christmas shopping day, but they don’t like the stress that may come with this, so we’re making it as easy as possible. We’ve worked hard to ensure our customers won’t be disappointed and we have increased stock on quality items by 40% so we can meet the demands of shoppers and they can pick up the best deals be that in-store or online.”
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SOURCE: Dixons Carphone plc.