Littlewoods Europe Launches Biggest Ever Range of Swimwear and Shapewear

Littlewoods Europe has announced the launch of its biggest range of swimwear and shapewear ever.

The new range is part of the Littlewoods Europe summer shop range, and includes a stylish collection of bikinis, tankinis, swimsuits, sports swimwear and beachwear accessories. There are over 200 lines of swimwear and shapewear, with many of them included in a 3 for the price of 2 promotion.

There are a number of styles and designs to choose from, with lots of mix and match styles ranging from sizes 8 to 26 and up to a bust size of 44f. The new range also features a line of shapewear swimwear, which include tummy control panels, high waist briefs, wider straps and bust underwire, which are all designed to give the swimwear a more flattering fit.

A spokesperson for Littlewoods Europe said: “Women’s swimwear shopping can be tricky. If like most of us you’re not the same size on the top and bottom or you want more coverage without compromising on style the options can be limited. This year with our widest ever swimwear range there is something to suit all shapes. With over 40 mix and match styles and 3 for 2 offers, it will suit your budget as well.”

The new swimwear collection includes items from brands such as Adidas, French Connection, Freya, Coleen, Roxy and Speedo.

The Littlewoods Europe website makes it easier for the customer to search for the swimwear they are looking for by allowing them to search by colour, brand, price range, category, current offers and previous customer ratings. It also allows the customer to sort them by best sellers and items which have recently been added to the collection.

Via EPR Network
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Littlewoods Europe Launches Summer Collection

Littlewoods Europe has announced the launch of its new summer collection which includes the addition of 3000 new lines to make the most of 2011.

The new collection includes fashion lines for the whole family with summer clothing ranges for men, women and kids. In addition to the new clothing lines, the summer collection also includes 100’s of summer shop items and brings the product total for the British on-line retailer up to 17,000.

In addition to the always popular women’s swimwear collections and shapewear swimwear ranges, the summer shop items also include, kaftans, summer dresses,sandals and cover ups. For men there are all the summer essentials with shorts, t-shirts, polo shirts and tops, while kids can find great value packs by brands like Ladybird; with shorts, t-shirts and swimwear.

As well as the summer clothing basics, the new range also features a host of summer occasionwear, such as the glamorous Teatro brand for weddings, christenings and summer parties. and a new outdoor living collection which features outdoor toys and games alongside everything needed for taking dining outside this season with the addition of picnic hampers and plastic cutlery to the retailers product line up.

A spokesperson for Littlewoods Europe commented, “Our buyers have worked really hard pulling together an extensive summer range. Everything from everyday basics like shorts and sandals to swimwear and beautiful summer occasionwear. So whether you are flying off somewhere tropical or spending the summer at home, you will find everything you need for summer at Littlewoods Europe.”

Via EPR Network
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Debenhams Reveals The Great Bikini Cover-Up Contradiction

Debenhams has discovered that with the ‘staycation’ trend still going strong, as many people continue opting for a budget-saving British holiday this year, 80% of women say they would not wear a bikini when heading to a British beach for their summer break – despite 91% saying they always wear one abroad.

Debenhams Reveals The Great Bikini Cover-Up Contradiction

The leading department store uncovered the great cover-up contradiction when they asked customers if holidaying in Britain affected their usual choice of swimwear, and identified the reasons for this newfound modesty among those staying at home for their break.

No longer the preserve of older women, less revealing swimwear options such as theskirted swimsuit are enjoying a surge in popularity among women of all ages, with a rise in sales of more than 112% year-on-year compared to skimpier styles such as bikinis.

Sasha Nagalingham, Swimwear Buyer for Debenhams, explained: “Despite a reputation for leaving inhibitions at the door in places like Alicante and Antigua, traditional British reserve takes over in Bognor and Brighton – its geographical modesty.”

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