Naartjie Kids, the original name in fun children’s clothing for sizes 0-10, has announced the arrival of its Spring Two Collection. Heralding the upcoming season, the new collection of kids clothes features the company’s trademark unique designs, vibrant colors and cool graphics along with its usual high quality and wearability.
“Springtime is a season of revival and an abundance of color, and for kids, it’s an especially exciting time to liven up their wardrobes,” said Joe Norwood, director of marketing, Naartjie USA. “This year’s Spring Two Collection combines vibrant colors with touches of retro and bohemian flair, along with our fun and imaginative themes. As always, the styles are comfortable, practical and kid friendly.”
The Boys’ Spring Two collection pulls off a cool retro vibe, with old-school printed T-shirts sporting original characters like the sci-fi “Magno Dog”, kitschy “Monster Loader” truck, or the eco-crusading, comic book hero “Enviro-Man”. Naartjie’s “Battle of The Bay” series touts showdowns between fictional heros like Doc Bolt, Zax 2000, Slick Ric and Bugg-Eye.
The Girls’ Spring Two collection rocks a vintage bohemian vibe with its long-smocked dresses and peasant tops, and a color palette that joins traditional spring pastels of vanilla, crystal and dew together with deeper hues of teaberry, royal purple and pigment spring. Naartjie’s own “Fusion Rose” floral print mixes with skinny Pixie stripes to create the latest original look. Large butterfly graphics and popping neon pink accents add a fun modern feel. The collection also includes a funky“dress-up” group with asymmetrical hems and netting.
Naartjie’s Newborn Girls’ collection is inspired by the papillon (“butterfly” in French). Prints, graphics and embroidery all feature the papillon in delicate soft shades of white, crystal pink and popsicle yellow, with neon pink added for a fresh, vibrant feel. The line also includes solid color dress-up fashions. Newborn boys’ styles and unisex styles star a whimsically hand-drawn ant and his friends, printed with a soft watercolor feel.