Topshop has announced it will continue its support of charity initiative Fashion Targets Breast Cancer in 2010 with the launch of a limited edition jersey vest, available in-store and online from the end of March.
Topshop has been working with Fashion Targets Breast Cancer since 2005, originally producing an exclusive shopper bag each year for the charity, which was then sold in store and online.
Following the success of 2009’s bold target print Tshirt, modelled by Jourdan Dunn, this year the charity garment will be a vest emblazoned with the slogan ‘Love to Love’. It will retail at £16, with £5 from every vest sold going to the charity.
In addition, charity pin badges and friendship bracelets will also be on sale from the women’s fashion retailer for a minimum donation of £1 for a pin and £2 for a bracelet.
Fashion Targets Breast Cancer is the flagship fashion campaign of Breakthrough Breast Cancer, a pioneering charity dedicated to the prevention, treatment and ultimate eradication of breast cancer.
FTBC was established in 1990 by Ralph Lauren after his friend and fashion editor of the Washington Post, Nina Hyde, died of breast cancer. Since the campaign launched in the UK in 1996 it has raised over £10.5 million for Breakthrough Breast Cancer’s vital research, campaigning and education work.
This year, Fashion Targets Breast Cancer was launched with a series of new images, shot by world renowned photographer Mario Testino, featuring Kylie Minogue, Sienna Miller and Claudia Schiffer.