Compton & Woodhouse, the prestige jewellery and collectables brand, have announced the launch of their move into direct response television advertising (DRTV). The brands first two 60 second commercials will be screened across a raft of lifestyle and entertainment channels from 16 August 2010.
Compton & Woodhouse is renowned as a highly established press advertiser, and the move to television represents an exciting phase in the development of the brand. Marketing Director Simon Windsor comments: “There’s a whole new audience out there who we think will appreciate our unique, specially commissioned great value jewellery offers.”
Compton & Woodhouse will begin their DRTV campaign by featuring The Celtic Ring of Good Luck, a best-selling, 19 diamond, nine-carat gold on sterling silver piece from their highly successful range of Celtic-inspired jewellery. The ring is formed of solid silver clover shapes intertwined with gold plated three pointed knots, a traditional Celtic symbol, and contains 19 round cut diamonds.
The launch campaign will also feature an exciting new product, The Jewel of The Amazon ring, the centrepiece of which is a superb 2.5 carat purple amethyst stone, framed by 10 diamonds and set in nine-carat gold on sterling silver. The Jewel of the Amazon represents an exciting addition to Compton & Woodhouse’s highly successful range of coloured gemstone jewellery.
Mark Dugdale, Chief Executive, said: “These two rings represent what Compton & Woodhouse is about: intriguing concepts, beautiful design, high quality and amazing value…and you can’t buy these rings from anyone else”.
Established over 25 years ago, the brand is a respected retailer of exclusive collectables, fine jewellery and luxury items. Compton & Woodhouse originally built its reputation as a catalogue mail order business, but as times changed it then created a strong online presence to offer collectable lovers all over the world the opportunity to purchase quality products online. A brand moving with the times, they have now recognised a new opportunity to evolve, progress and reach out to new customers through direct response television advertising (DRTV).