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Sainsbury’s introduces Vini & Bal’s rustic Indian curry sauces

London, UK, 2014-2-10 — /EPR Retail News/ — Sainsbury’s is introducing the new Vini & Bal’s rustic Indian curry sauces; an award-winning range of fresh, chilled Punjabi spice blend bases allowing food lovers to create authentic, fresh tasting Indian cuisine from the comfort of their own kitchen.

There are four flavours available – Tharka, Fiery Mirchi, Jeera and Shahi – From mild to flaming hot, each variety provides a different level of heat so they can be enjoyed by everyone, whether they’re a curry connoisseur or trying Indian cooking for the first time.

The brand takes its name from founders Vini and Bal Aujla, a husband and wife team inspired by traditional recipes passed down from their families. They created the range to allow British households to experience real Indian cooking with authentic flavours of the Punjab region which they enjoyed growing up.

Each sauce comes in a convenient re-sealable tub providing a deeply flavoured, richly spiced foundation for classic curry recipes. They are also great stirred into soups, used as a seasoning for stews or casseroles, a marinade for meat or a topping for toast or a sandwich filling.

All four sauces are vegetarian and gluten-free with absolutely no artificial colours, flavours or preservatives, incorporating ingredients such as rapeseed oil, which is traditionally used throughout India and contains healthy Omegas 3, 6 & 9 and essential fatty acids.


Authentic fresh curry bases in four mouth-watering varieties.
Authentic fresh curry bases in four mouth-watering varieties.


EPR Retail News