Shah Alam, Malaysia, 2014-2-17 — /EPR Retail News/ — GIANT, one of MyKasih Foundation’s earliest partners, has Increased its contribution to bring food aid to low-income households by donating an additional RM470.000 to its programme.
The cheque was handed over by GCH Retail Malaysia Sdn Bhd marketing director Ruben Brusch to MyKasih managing director Jeffrey Perera recently.
“Under this partnership, the Giant network of stores selves as a distribution channel where recipient families have easy access to daily necessities at everyday low prices,” said Ruben.
“In line with our corporate responsibility objective, we contribute a percentage from the sales of goods purchased through this programme back to MyKasih Foundation to further help the foundation’s community development activities,” added Brusch
With the amount handed over, GCH Retail Malaysia’s contribution to the programme last year now totals RIv1800,000.
“We are committed to this partnership and the management of Giant are particularly keen to support children’s education through the MyKasih ‘Love My School’ student bursary programme, and are working with the foundation to expand our role.” he added.
Last year, GCH Retail Malaysia also initiated a recruitment and job placement programme for members of recipient families, empowering the underprivileged to become financially independent.
“We believe in helping those from low-income households earn a better living. We hope that by working with Giant, the MyKasih recipients are able to receive a stable income and no longer need to be dependent on food aid.”
A series of job interviews for MyKasilf recipient families were held at three Giant hypermarkets — in Puchong & Batu Caves and Cheras. Of the 40 MyKasih applicants interviewed, eight have been offered jobs and have started working at the Giant outlets closest to their homes.
Giant pioneered the concept of modern supermarket shopping – buying everyday groceries, fresh produce and fresh foods under one roof and in a hygienic environment. As the pioneer, Giant sets the pace and standards for the industry with innovative marketing, store design and product pricing and variety.