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Global multimedia retailer QVC to set up shop in LA to capture the magic of awards season with three-hour live broadcast

  • QVC‘s Red Carpet Broadcast to Feature Elegant Fashion and Glamorous Beauty
  • Live Broadcast from L.A. to Spotlight Star-Studded Soiree

WEST CHESTER, Pa., 2014-2-19 — /EPR Retail News/ — Celebrating red carpet style for the fifth consecutive year, global multimedia retailer QVC will once again set up shop in Los Angeles to capture the magic of awards season with an exciting three-hour live broadcast. The fifth annual “Red Carpet Style – Live from L.A.” will serve as a unique shopping experience within an exclusive soiree from the Wetherly Gardens at the Four Seasons Beverly Hills. Viewers will be offered specially designed and curated products that are reminiscent of a true red carpet event.

On Friday, February 28 from 9 PM to midnight (ET), red carpet laureate and host of E! Network’s “Fashion Police” Joan Rivers will join fashion designers Lori Goldstein, Dennis Basso, Mark Zunino, Bob Mackie and Isaac Mizrahi, who are all scheduled to present elegant, sophisticated pieces to wow the audience. Style icons Nicole Richie and Lisa Rinna along with celebrity stylist Jen Rade will introduce new items as well. Floor-length gowns, hand-beaded and embellished separates, luxurious fabrics and statement details will be prevalent in the impressive designs. Additionally, as part of an ongoing collaboration with Lifetime®’s Project Runway All Stars, season three winner Seth Aaron Henderson will join the lineup. Henderson will present two new styles from his QVC collection, which made an impressive debut in January resulting in three sellouts.

Especially exciting is the debut of Styled by Joe Zee, the brand new collection from esteemed fashion industry expert and Creative Director at ELLE magazine, Joe Zee. During “Red Carpet Style,” Zee will present two coordinating pieces that embody his idea of wearable glamour. In addition, the legendary Miss Piggy-fresh off the set of her new movie – “Muppets Most Wanted“-will be in attendance, showcasing Miss Piggy’s Haute Tote, the VIP gift bag she created for the event. A consumer version of the bag will also be available for purchase on

Viewers of the show can expect to see the best in beauty, jewelry and accessories to accompany the elevated fashion offerings of the night. All new croco-textured styles from JAI John Hardy, diamond pieces from Michael Beaudry and stunning Bronzo Italia® designs will be among the arm candy presented. Plus, tune in for beauty tips, tricks and collections from leading industry brands including Edward Bess, bareMinerals®Kate Somerville and Sarah Potempa, whose stylists will collaborate with artists from tarte cosmetics to create the hair and makeup looks for the broadcast.

“We have really enjoyed seeing the evolution of this annual event and are very excited to invite our viewers to experience this year’s broadcast,” said Claire Watts, CEO, QVC U.S. “We’re proud to collaborate with such talented designers and noteworthy brands to offer exciting products that were created especially for this red carpet event.”

The “QVC Red Carpet Style” event has become an anticipated industry favorite. This year, QVC has tapped brand leaders and tastemakers to contribute to the big night. George Kotsiopoulos, style authority and co-host of “Fashion Police” will serve as the QVC red carpet correspondent, interviewing celebrities as they arrive and encouraging guests to share pictures using #QVCRedCarpet. Highlights of those images will be displayed throughout the gardens via the DELL InstaGallery, which consists of multiple gallery-style walls featuring digital screens for a unique social sharing experience. Finally, the InstaGlam Suite powered by HALO, a leader in portable power, will be a hub for social networking within the event and will be hosted by fashion personality and television host Jeannie Mai.

For additional information on “Red Carpet Style – Live from L.A.,” visit

Products featured during the broadcast will be available, while supplies last, through QVC at 800.345.1515, the QVC apps

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About QVC
QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: LINTA, LINTB), is the world’s leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 290 million homes worldwide through operations in the U.S.JapanGermanyUnited KingdomItaly and a joint venture in China. West Chester, Pa.-based QVC has shipped more than a billion packages in its 27-year history and the company’s website,, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.



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