NEW YORK, 2014-2-19 — /EPR Retail News/ — Kourtney, Kim and Khloé Kardashian, in collaboration with Jupi Corp, will soon debut designs for girls up to 24 months at Babies“R”Us, the nation’s leading juvenile products retailer. The Kardashian Kids collection features much adored motifs including butterflies, shimmering stars and a uniquely sweet take on the Kardashian’s signature animal print. The line ranges from newborn onesies, snuggly caps and cozy blankets, to stylish and functional two-piece sets, jackets and dresses. Kardashian Kids will be available exclusively at select Babies“R”Us stores across the U.S. and online at Babiesrus.com/KKids beginning March 15.
“Since becoming a mom, I’ve been so inspired to create Kardashian Kids with perfect prints, heavenly fabrics for a baby’s skin and to bring fashion to the baby world that is affordable,” said Kourtney, mother of Mason and Penelope.
The sweetly sophisticated pieces include delicate details of layered lace, pearl-embossed buttons, georgette appliques and leatherette. Pastels, touches of gold, calming neutrals and pops of color are all a part of the collection’s color palette. Cherished items include a playful white cotton onesie with girly tulle ruffles, soft gold polka-dot leggings and darling butterfly-printed bloomer shorts. From newborn must-haves to luxurious special occasion pieces, the line offers gentle fabrics in delightful and tender designs.
“Our grandmother opened a children’s fashion store, and from an early age I adored baby fashion. Later when Penelope was born, my sisters and I had so many ideas for how we wanted to dress her, but didn’t always find what we were envisioning. Now, as a mom, I cherish the time my baby and I spend together getting her dressed. The items in this collection are exactly what I have imagined for her,” said Kim, mother of North.
“With our ever-expanding family and our wide circle of friends having children, designing a baby collection was the next natural progression for my sisters and me. We hope the charming patterns and the uniquely stylish items are gifts new parents will be delighted to open,” said Khloé.
“The line was designed with fashionable parents in mind, and although trend is at the core of the collection, we never let it compromise quality and functionality. We always want to ensure we are offering our customers the finest quality at the best possible price and knew Babies“R”Us would be the perfect fit,” said Bruno Schiavi, Jupi Corp Chairman and Founder.
“At Babies“R”Us, our customers love sweet and sensible looks for their little girls, and always appreciate a good buy – something with fashionable flair and an affordable price tag. That’s just what Kardashian Kids offers,” said Tom Via, Senior Vice President, General Merchandising Manager. He continued, “Kourtney, Kim and Khloé each have their own, unique perspective and bring their individual strengths to the table. This has resulted in an adorable collection that pays close attention to the details that moms – and gift-givers – look for, and we’re thrilled to launch this line exclusively in March.”
Kardashian Kids items will retail from $15 to $30 and will be available at all Babies“R”Us stores and online at www.Babiesrus.com/KKids. Fans can stay up-to-date on the latest Kardashian Kids news by following on Facebook (facebook.com/kardashiankids), Instagram (@Kardashian_Kids) and Twitter (@KKidsOfficial).
To download logos and images of the Kardashian Kids line, please click here.
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ABOUT JUPI CORPORATION
Established in 1996 by Australian fashion designer Bruno Schiavi, Jupi Corporation has become a major global supplier of retail products for men, women and children including RTW, lingerie, underwear, shapewear, accessories, swimwear, outerwear, sleepwear and footwear. Jupi Corporation also specializes in full service brand building and is devoted to providing integrated product solutions by offering a result-focused model from strategy to execution, from initial concept through to global distribution and marketing of products.
Jupi’s branded products, as well as private label programs, are distributed throughout the Europe, Australia / New Zealand, The United States, Canada, The Middle East, Indonesia, Thailand, Malaysia, Singapore, and Brazil.
ABOUT TOYS“R”US, INC.
Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 872 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 715 international stores and over 180 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.
CONTACT INFORMATION
Babies“R”Us® Media Contact:
Kerry Smith | Babies“R”Us® | 973.617.4380| Kerry.Smith@toysrus.com
Jupi Corp + Kardashian Kids Media Contact:
Taryn Deane | Jupi Corp |310-975-8481 |Taryn.Deane@jupi.com.au
Kardashian Kids Media Contact:
Ashley Arnold | Rogers & Cowan | 212-878-5071 | aarnold@rogersandcowan.com