Westborough, MA, 2014-2-21 — /EPR Retail News/ — Today, BJ’s Wholesale Club announced an initiative to further enrich its Members’ shopping experiences through its demo program, which includes the selection of PromoWorks – a leading demo and sampling events company in North America. PromoWorks, a division of CROSSMARK, will now manage, enhance and ultimately expand the company’s demo and events program and staff.
“Demos and sampling are critical to a positive Member shopping experience,” said Laura Sen, president and CEO of BJ’s. “After extensive examination of our demo and events program, we came to the conclusion that to build on BJ’s already-strong program, the company needed to add specialized expertise and resources, which is why BJ’s chose to work with PromoWorks, one of the most innovative events companies out there.”
BJ’s current demo/events staff, made up of approximately 1,400 Team Members, will be given priority to apply for the demo program with PromoWorks, which plans to grow the current program by more than 25% or about 500 jobs.
“I’m confident that the enhanced program will come together quickly because it will be built on the strong foundation established by BJ’s knowledgeable and passionate demo Team Members,” said Jim Norred, CROSSMARK Executive Vice President. “Our goal is to elevate the current program from an already solid foundation, further enhancing the shopping experience for BJ’s Members while creating potential career and training opportunities for BJ’s current Demo team.”
PromoWorks expects to complete the transition of BJ’s demo program, conducting hiring fairs for current BJ’s Demo Team Members, adding new demo staff and training the entire team by the end of April 2014. The newly expanded program will ultimately be comprised of more than 2,000 people.
About BJ’s Wholesale Club
BJ’s is dedicated to providing Members with high-quality, brand-name food and merchandise at prices that are significantly lower than supermarkets, supercenters, department stores, drug stores and specialty retail stores. BJ’s carries the most product variety of any wholesale club with more than 7,000 items, including supermarket-sized staples, USDA Choice meats, all-natural and certified organic products and stock-up items. BJ’s is the only wholesale club to accept all manufacturers’ coupons and for greater convenience, offers the most payment options including EBT.
Headquartered in Westborough, Massachusetts, BJ’s Wholesale Club, Inc. is a leading operator of warehouse clubs in the eastern United States. The Company operates 201 clubs and 113 gas stations in 15 eastern states. Learn more and shop online at BJs.com, or for exclusive content visit Facebook.com/bjswholesaleclub and Twitter.com/bjswholesale.
About PromoWorks
PromoWorks offers unique strategies that enhance the retail experience through customized shopper engagement and product sampling/demonstration events. Since 1999, PromoWorks has partnered with manufacturers and retailers to transform the in-store demonstration experience, performing more than five million events and engaging more than 1.5 billion people with shopper buying decisions. PromoWorks is a division of CROSSMARK, a leading sales and marketing services company.
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