Go Big and Go Home™ Campaign Features Outdoor Furnishings
Built for the Long Haul
COLUMBUS, OH, 2014-4-2 — /EPR Retail News/ — Just as people are getting outside and leaving winter behind, Big Lots (NYSE: BIG) is kicking off spring with an expanded lawn and garden assortment featuring high style and low prices. From Char-Broil® grills to patio sets, gardening supplies, and gazebos, Big Lots offers everyone an affordable way to create an inviting and relaxing outdoor space.
“This year we’ve expanded our assortment to include more high-quality,
fashionable, and trend-right items than ever before,” said Andrew Stein, Big Lots Chief Customer Officer. “Outdoor living is all about food, comfort, and fun, which is why Big Lots is showcasing all the products that can help anyone create the perfect spot to entertain and unwind.”
Cozy patio furniture, cushions, umbrellas, pillows, and planters give customers the ability to mix and match pieces, refresh items they already have, or add attractive new elements. Some of this season’s hues include vivid blues, neutrals, and garden greens. Other items such as brand-name grills, path lighting, and sturdy wicker and metal furniture can be added to create a
comfortable outdoor atmosphere that will last through many seasons.
“Our new marketing campaign promises customers great style and incredible
deals,” noted Stein. “Our collection is designed to help you outfit your deck or patio using the latest trends without spending a lot of time or money.”
Quality and durability are also key features. New commercials highlight an array of outdoor living products through the eyes of one couple imagining how their new Big Lots patio items will play a part in future life events such as their children’s birthdays, graduation parties, and retirement. The campaign will be featured on television, www.biglots.com, YouTube, Facebook, Twitter, and other social media channels.
About Big Lots
Big Lots is America’s largest broadline closeout retailer, operating 1,494 BIG
LOTS stores in 48 states. For more information, visit www.biglots.com.
Senior Vice President, Chief Customer Officer