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ShopRite to feature Special Olympics New Jersey athlete in its new customized Wheaties box

Keasbey, New Jersey, 2014-4-17 — /EPR Retail News/ — Join Special Olympics athletes, along with representatives from the 2014 Special Olympics USA Games, ShopRite and General Mills to unveil a customized Wheaties box featuring a Special Olympics New Jersey athlete. ShopRite is a Founding Partner of the 2014 Special Olympics USA Games. The custom box, sold exclusively at ShopRite stores, commemorates this year’s Games, which are being held June 14-21 in New Jersey.

Expected to attend are Tom Saker, Senior Vice President, Saker ShopRites, Inc., Christine Magyarits, Manager, Community Relations, ShopRite, TJ Nelligan, Chairman and CEO, 2014 Special Olympics USA Games, and Special Olympics New Jersey Athletes.

The unveiling will be held Wednesday, April 23rd at 11:00 AM at the ShopRite of Hamilton Market Place located at 130 Marketplace Blvd, Hamilton, NJ 08691.

About the 2014 Special Olympics USA Games
The Special Olympics USA Games will be hosted by New Jersey June 14-21, 2014.  Nearly 3,500 athletes will compete in 16 Olympic-style team and individual sports, with the support of 1,000 coaches, 10,000 volunteers and 70,000 family, friends and spectators. The Special Olympics USA Games will celebrate the Special Olympics movement, promote the ideals of acceptance and inclusion through sport and showcase athletes from throughout the U.S. and the abilities of people with intellectual disabilities. The 2014 USA Games will also highlight Special Olympics’ work in sport, education, health and communities. Founding Partners for the 2014 Special Olympic USA Games include 21st Century Fox, Barnabas Health, HESS, KPMG, Prudential, PSE&G, ShopRite, Toys “R” Us and WWE.  Learn more about the 2014 Special Olympics USA Games at www.2014specialolympics.org and follow the Games on Facebook at Facebook.com/SpecialOlympicsUSAGames and Twitter @2014USAGames.

About ShopRite
ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative, based in Keasbey, NJ and the largest supermarket cooperative in the United States.  With more than 250 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than five million customers each week.  A long-time supporter of key community efforts, ShopRite is dedicated to fighting hunger in the communities it serves.  Through its ShopRite Partners In Caring program, ShopRite has donated $33 million to 1,700 worthy charities and food banks since the program began in 1999.  As a title sponsor of the LPGA’s ShopRite Classic, ShopRite has raised more than $26 million for local schools, hospitals and community groups.  Progressive Grocer named ShopRite its 2011 Retailer of the Year and Supermarket News awarded ShopRite its 2011 Retail Excellence Award.  For more information, please visit www.ShopRite.com.

Contact:  Rachel Gary, 609.647.0751/RDG@2014SpecialOlympics.org
Santina Stankevich, 732.906.5932 / santina.stankevich@wakefern.com

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