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BRC-GOOGLE ONLINE RETAIL MONITOR Q1 2014: UK clothing and footwear retailers continue to improve and increase appeal to international markets

LONDON, 2014-4-28 — /EPR Retail News/ — Helen Dickinson, Director General, British Retail Consortium, said: “UK clothing and footwear retailers are already world-beaters. These new BRC-Google numbers show that they are continuing to improve and expand on their online and multichannel offers, increasing their appeal to international markets and boosting the economy with their exports.

“It’s particularly impressive to see the strength of women’s clothing brands and our department stores shining through in these figures. A 77 per cent increase in searches from international customers seeking out UK department stores on their smartphones for example, demonstrates how taking advantage of new technology to reach an increasingly diverse audience can pay off.

“This innovation and good use of new technology explains why the UK is now the world’s second biggest online retail exporter. We will be working hard with government to help this growth continue and give retailers all the support they need to attract even more new customers from international markets.”

Peter Fitzgerald, Retail Director, Google, said: “Apparel is a key driver of export for our UK retailers which is reflected in this report. China and Russia continue to represent a huge opportunity for retailers, with the fastest query growth for UK apparel. In addition, our fashion-led UK department stores see the fastest growth from overseas markets, demonstrating the consumer trend towards breadth of choice and availability.

“The importance of having a mobile strategy – both in the UK and abroad – is evident, as smartphones are shown to be the main driver of query growth worldwide. Interestingly we also see different search behaviour on smartphones, highlighting the impulsive nature of smartphone searches as users are able to search for anything, anywhere.”

British Retail Consortium, 21 Dartmouth Street, Westminster, London, SW1H 9BP. 020 7854 8900.

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