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ShopRite, 2014 Special Olympics USA Games and General Mills announced the creation of limited edition commemorative Wheaties box

ShopRite of Brookdale Associate Featured on Special Edition Wheaties Box

BROOKDALE, NJ, 2014-4-29 — /EPR Retail News/ — ShopRite, the 2014 Special Olympics USA Games, and General Mills announced the creation of a limited edition, commemorative Wheaties box in celebration of the 2014 Special Olympics USA Games.  This limited edition box, which will be sold exclusively in ShopRite stores, features ShopRite associate Derrick Noble, a Special Olympics New Jersey flag football player who is competing in the 2014 USA Games. Also appearing on the box is Derrick’s twin brother and flag football teammate Delon. The 2014 USA Games will be held June 14-21 in Mercer County, NJ and will feature nearly 3,500 athletes from throughout the U.S. competing in 16 different Olympic-style sports.

Both Noble brothers are no strangers to the spotlight as they both were featured during FOX Sports 1 Super Bowl preview shows in promotion of the upcoming 2014 USA Games. Derrick Noble, 21, from Bloomfield, NJ has participated in Special Olympics for the past five years.  In addition to flag football, he is a fierce competitor in basketball and softball.   He has been an intern of the Brookdale ShopRite for the past three years and works in the ShopRite from Home department.

“I am so honored and grateful to be on the box as it is such a great honor,” said Noble.  “Being on the box makes me feel famous — like my brother and I are celebrities.  Most of all, I love playing sports and want to lead my team to victory, going for the gold.”

“This is my first time participating in a competition this large with 3,500 athletes from all 50 states and I am so excited,” added Delon Noble.  “To get to be on the Wheaties box alongside all the other elite athletes that have been featured makes me feel like a champion. I am so happy Derrick and I are on the box together, representing all Special Olympics athletes.”

ShopRite, a Founding Partner of the 2014 USA Games, worked with General Mills to create this signature box to be sold exclusively in its stores. In addition to the Nobles, several other members of Team New Jersey who will be competing in the 2014 USA Games are featured on the back of the Wheaties box including Michael Reed (basketball), Laura Gironda (Golf), Hunter Norman (Baseball) and Fiona Dorn (Young Athlete attending first-ever Young Athlete Festival held at 2014 USA Games).

The 2014 Special Olympics USA Games is 47 days away from the commencement of the largest, most innovative and inspirational national event to be held in the history of Special Olympics in the United States. From June 14-21, America’s Champions will be revealed at a historic, life and perception-changing event as nearly 3,500 Special Olympics compete with the support of 1,000 coaches, 10,000 volunteers and an anticipated 70,000 spectators.  Upon arrival, athletes will encounter a world-class sporting event that celebrates and showcases their talents, while empowering the nation to join in building communities of respect and acceptance. The 2014 USA Games will be held throughout Mercer County, NJ including competitions at Princeton University, Rider University, The College of New Jersey and Mercer County Park, with the Opening Ceremonies taking place at the Prudential Center in Newark.

As a Founding Partner of the 2014 USA Games, ShopRite will be providing daily lunches, snacks, and beverages for the athletes and volunteers as well as all floral arrangements for receptions and special events throughout the week. ShopRite has also utilized its promotional resources, including the wrapping of trucks, broadcast recognition, outdoor signage and in-store exposure.

About the 2014 Special Olympics USA Games
The Special Olympics USA Games will be hosted by New Jersey June 14-21, 2014.  Nearly 3,500 athletes will compete in 16 Olympic-style team and individual sports, with the support of 1,000 coaches, 10,000 volunteers and 70,000 family, friends and spectators. The Special Olympics USA Games will celebrate the Special Olympics movement, promote the ideals of acceptance and inclusion through sport and showcase athletes from throughout the U.S. and the abilities of people with intellectual disabilities. The 2014 USA Games will also highlight Special Olympics’ work in sport, education, health and communities. Founding Partners for the 2014 Special Olympic USA Games include 21st Century Fox, Barnabas Health, HESS, KPMG, New Jersey Sports & Exposition Authority, Prudential, PSE&G, ShopRite, Toys “R” Us and WWE.  Learn more about the 2014 Special Olympics USA Games at and follow the Games on Facebook at Twitter @2014USAGames.

About ShopRite
ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative, based in Keasbey, NJ and the largest supermarket cooperative in the United States.  With nearly 250 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than five million customers each week.  A long-time supporter of key community efforts, ShopRite is dedicated to fighting hunger in the communities it serves.  Through its ShopRite Partners In Caring program, ShopRite has donated $29 million to 1,700 worthy charities and food banks since the program began in 1999.  As a title sponsor of the LPGA’s ShopRite Classic, ShopRite has raised more than $24 million for local schools, hospitals and community groups.  Progressive Grocer named ShopRite its 2011 Retailer of the Year and Supermarket News awarded ShopRite its 2011 Retail Excellence Award.  For more information, please visit

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Media Contact:

Rachel Gary, 2014 Special Olympics USA Games, 609.647.0751 /

Santina Stankevich, Wakefern Food Corp./ShopRite, 732.906.5932 /

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