Boise, ID, 2014-9-4 — /EPR Retail News/ — “We’re fighting for a cure” – that’s the chant motivating Albertsons associates to give it their all as they kick-off a 28-day in-store fundraising campaign in support of the Cystic Fibrosis Foundation of Southern California.
From September 3 through 30, Albertsons 181 Southern California Division stores will offer customers the opportunity to contribute to the Cystic Fibrosis Foundation by selecting a $1 or $5 mobile as they check-out with their groceries. The mobiles feature a photo of 16-year old Orange County resident, Shelby Klug, a cystic fibrosis survivor and CF Ambassador.
Cystic fibrosis is an inherited disease that affects the lungs and digestive system of about 30,000 children and adults in the United States (70,000 worldwide). A defective gene and its protein product cause the body to produce unusually thick, sticky mucus that clogs the lungs and leads to life-threatening lung infections, and obstructs the pancreas and stops natural enzymes from helping the body break down and absorb food. The average lifespan of someone with cystic fibrosis is 41 years.
“We are so grateful to have this partnership with Albertsons,” emphasized Cystic Fibrosis Foundation of Southern California Executive Director James Goodson. “With their help in our fight to cure cystic fibrosis, we will one day be able to say CF stands for Cure Found.”
While the in-store campaign finishes at the end of September, the real fun will happen on December 13 at the Angel Stadium ‘Hike the Halo’ CF climb in Anaheim, CA. Albertsons associates and hundreds of other CF supporters will converge on the field to participate in an exhilarating, timed stair-climbing activity throughout the stadium. Whether running the basic ‘Halo Course’ or the ‘Challenging Course’ that includes obstacles and other complex elements, participants of all ages are guaranteed to have a great time. The half-day event will also include a Vendor Village offering cool giveaways, on-the-field games and a photo opportunity with Santa Claus. For fundraising and registration information, go to: http://sca.cff.org/climb.
About Cystic Fibrosis Foundation
The Cystic Fibrosis Foundation is the world’s leader in the search for a cure for cystic fibrosis. The Foundation, a nonprofit donor-supported organization dedicated to attacking cystic fibrosis from every angle, funds more CF research than any other organization, and nearly every CF drug available today was made possible because of Foundation support. The focus is to support the development of new drugs to fight the disease, improve the quality of life for those with CF, and ultimately to find a cure. The Foundation’s drug development success has been recognized by Harvard Business School and by publications such as Forbes, Discover magazine, and The Wall Street Journal. The Cystic Fibrosis Foundation is one of the most efficient organizations of its kind and is an accredited charity of the Better Business Bureau’s Wise Giving Alliance.