26th Annual Giant Food Fundraiser to Raise $2 Million for Mid-Atlantic Schools
Landover, Md., 2014-9-16— /EPR Retail News/ — The kick-off to the new school year also marks the start of Giant Food’s popular school fundraiser, A+ School Rewards, where customers can help earn money for their local schools every time they shop. Since 1989, Giant customers have helped their local schools earn more than $90 million through A+ School Rewards.
To participate in the program, customers must sign up and designate up to two schools in their local community by visiting their local Giant Food or at www.giantfood.com. A+ School Rewards are accrued with each purchase made using one’s Giant card. Customers who designated schools last year do not need to re-designate their school(s) but are encouraged to confirm their school IDs by going to www.giantfood.com/aplus. Customers do not need to have a child in school to support their local community. A+ School Rewards is open to everyone and customers can sign up to support a school outside of their local community in order to support a friend or family member’s school. Schools will begin earning points when the program begins on October 3 and continuing through March 19. Beginning in November, current school totals can be found on the A+ website.
“Giant Food is very proud to support thousands of students and teachers across Maryland, Virginia, Washington D.C. and Delaware through our annual A+ School Rewards program,” said Gordon Reid, president, Giant Food. “The proceeds from this fundraiser allow schools to establish innovative programs utilizing new technologies and expand the boundaries of traditional educational opportunities.”
There is no limit to what schools can do with their A+ School Rewards, including earning cash for technology, scholarships, school programs, field trips, playgrounds, and other educational needs. Last year’s top earning school Mater Dei in Bethesda, Maryland received a donation of $27,353.89 through the program.
About Giant Food of Landover, Md.
Giant Food LLC, headquartered in Landover, Md., operates 169 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia, and employs approximately 20,000 associates. Included within the 169 stores are 158 full-service pharmacies. Giant opened the first supermarket in the nation’s capital on February 6, 1936. Giving back to the community is a cornerstone that was instilled by the founders more than 78 years ago. The company’s core areas of giving include hunger, education, health and wellness, and supporting service members and military families. In 2013, Giant’s monetary and in-kind contributions exceeded $13 million, and the nation’s capital grocer helped partners provide 64.6 million meals. For more information on Giant, visit www.giantfood.com.
MEDIA CONTACT: Jamie Miller