First-of-its-kind program hits stores when parents need it most
GRAND RAPIDS, Mich., 2014-9-25— /EPR Retail News/ — Meijer is helping busy families serve up simple meals and snacks at home with a first-of-its-kind food solutions program in each of the Midwest retailer’s 213 stores. Launched last month, Ready! For You is tailored to meet the tastes and lifestyles of busy families by providing recipe ideas, inspiration and savings opportunities in-store and online.
“Families are busier than ever and feeling squeezed for both time and money,” said Randy Stewart, group vice president of foods for Meijer. “We’re excited to launch this new program as shoppers focus on back to school and get back into a routine of family meals that are affordable and quick to prepare.”
Inside Meijer stores, Ready! For You-branded meal displays conveniently pair food solution items from various manufacturers together. Shoppers have the opportunity to taste what’s on display with weekly sampling demos. Meijer is creating online videos with quick and simple food ideas and is sharing a steady cadence of recipes on breakfast,lunch and dinner Pinterest boards.
The items that make up each Ready! For You meal have an average cost of between $12-$15 to feed a family of four and are all part of weekly sales promotions. Customers can also get discounts when they buy multiple Ready! For Youitems, which can save shoppers an additional 15-20 percent.
“One of the biggest hurdles that prevents families from cooking at home is finding new meal and snack ideas that are affordable, delicious and quick to prepare,” Meijer Healthy Living Advisor and Registered Dietitian Shari Steinbach said. “The quick and easy food solutions in the Ready! For You program are an exciting and affordable way to help families get back in the kitchen.”
More information on the Ready! For You program can be found at Meijer.com/ReadyForYou.
About Meijer
Meijer is a Grand Rapids, Mich.-based retailer that operates 213 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. As the inventor of the “one-stop shopping” concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. For more information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/meijer and @twitter.com/meijerPR or become a fan at www.facebook.com/meijer.
Contact: Joe Hirschmugl, 761-791-3943, Joseph.Hirschmugl@meijer.com
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