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Sigma Pharmaceuticals to dramatically enhance their Ambassador line-up

Victoria, Australia, 2014-10-6— /EPR Retail News/ — Sigma Pharmaceuticals and the company’s flagship pharmacy brands Amcal, Amcal Max and Guardian have decided to dramatically enhance their Ambassador line-up to reflect the company’s growing commitment to offering a broader range of professional health services and exclusive beauty products.

Respected and high profile television medical expert Dr Andrew Rochford joins the Amcal brand as its Professional Services Ambassador. Sigma have also added successful model and television presenter Rachael Finch as a new Beauty Ambassador across its entire retail network, signalling the company’s future focus on building private and exclusive beauty brands such as its successful Colour Theory range.

Sigma today also announced Dr Cindy Pan would continue as Guardian Pharmacies’ brand Ambassador due to the overwhelmingly positive response to her role over the past two years.

“Professional Services and Beauty have become an integral part of the long-term Sigma strategy. It was imperative to align our ambassadors to represent our brands in order to ensure they are relevant and still right for our retail brands and our strategy of becoming ‘Australia’s partner of choice for health, beauty and wellbeing’,’’ said Gary Dunne, Sigma’s Chief Operating Officer.

The Sigma Brand Ambassadors
Dr Andrew Rochford – Amcal Health Ambassador
Amcal are very pleased to announce well-known doctor and TV presenter Dr Andrew Rochford as the brand’s new Amcal Health Ambassador. Andrew’s specific areas of medical interest and training include Emergency medicine, trauma and critical care, public health and preventative medicine promotion, as well as health innovation and technology.

“Andrew’s experience, not only as a doctor, but as a husband and father of three, makes him a reliable and trusted source of expert health advice for all Australians. With a professional focus central to the future of Amcal, Andrew is well positioned to assist Australians navigate the confusing and sometimes daunting world of health and medicine,’’ said Mr Dunne.

Andrew is delighted to be joining the Amcal brand as a Health Ambassador. “There is an ever growing amount of new health news and information every day. And it is becoming increasingly difficult to know what to trust. I am looking forward to another great new opportunity to deliver reliable health and medical information to help encourage Australians to take control and actively seek a better understanding of their own health,” Dr Rochford said.

Rachael Finch – Beauty Ambassador
Rachael Finch has also signed on as Sigma’s Beauty Ambassador. One of Australia’s favourite media personalities, Rachael has dedicated herself to the promotion of active and healthy lifestyle choices. She has endeared herself to the Australian public through her work as a fashion, health and beauty correspondent for Channel 7.

Balancing her time between work, study and motherhood, Rachael has a strong connection with many pharmacy shoppers, particularly in the beauty space. “Rachael has established herself as a prominent personality who is personally committed to Health and Wellbeing. We feel that Rachael is a fantastic fit to be our beauty ambassador, given the new direction our branded stores are taking,” said Mr Dunne.

“I am very excited to be the new Beauty Ambassador for Amcal, Amcal Max and Guardian Pharmacies. There are some very exciting initiatives happening under the Colour Theory, Beauty Theory and Skin Theory labels which I can’t wait to share with you,’’ Rachael Finch said.

Dr Cindy Pan – Guardian Health Ambassador
Guardian Pharmacies are very happy to have signed Dr Cindy Pan for another year as the brand’s principal Ambassador.

“Cindy has been the Guardian Health Ambassador for the last two years in a successful association we are delighted to continue. As a well-respected medical practitioner, media commentator and mother, Cindy embodies and provides a very clear connection to the values that both Guardian and Australians feel are important when it comes to professional advice and genuine care,’’ said Gary Dunne, Sigma’s Chief Operating Officer.

“There are few things in life more important than health and each individual’s alliance with their caring GP and pharmacist is such a crucial one. As a GP, it is an honour to work with Guardian Pharmacies to promote health and health awareness with an emphasis on tailored, individualised care and professional advice,” Dr Pan said.

For more information please contact:
Sigma Pharmaceuticals
Gary Woodford
Corporate Affairs Manager
Ph: 0417 399 204

About Sigma:
Sigma is a full line wholesaler and distributor of pharmaceuticals products across Australia, with sales in excess of $3 billion. Sigma employs over 1,000 people, has 15 distribution centres Australia wide delivering in excess of 600,000 products daily, and owns the largest pharmacy-led network in Australia.

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