WEST CHESTER, Pa, 2014-10-16— /EPR Retail News/ — Ellen DeGeneres, who announced the creation of her new lifestyle collection, E.D., in July, will launch E.D. On Air, a new seasonal home collection created especially for QVC, on Friday, October 24 at 8 PM (ET). DeGeneres will broadcast live from the Los Angeles set of “The Ellen DeGeneres Show” to debut the line.
E.D. On Air will bring together DeGeneres’ love of design, home décor and holiday gift giving across multiple product categories. A noted expert on home design and renovation, DeGeneres’ homes have been extensively covered in publications such as The New York Times, Elle Décor and Architectural Digest. Her first foray into product design will include holiday trim, a selection of holiday tabletop items, throws, scented candles and other decorative accents and gift ideas.
“I am thrilled to launch my home line on QVC,” said DeGeneres. “I wouldn’t do it with anyone else, because QVC combines everything I love—shopping, watching TV and acronyms. LOL.”
Known best for her hit daytime syndicated talk show, “The Ellen DeGeneres Show,” DeGeneres is a recognized stand-up comedian, film, television and literary icon. Now in its 12th season, “The Ellen DeGeneres Show” has earned 51 Daytime Emmy Awards in addition to many other industry accolades.
“Ellen’s credibility and appeal have allowed her to captivate an incredibly broad audience,” said Doug Howe, executive vice president of QVC. “Her infectious personality and uncanny spirit can be seen throughout this line, and we’re confident that our customers will once again welcome her with open arms.”
Tune in to “E.D. On Air with Ellen DeGeneres” on October 24 at 8 PM (ET) for the debut of DeGeneres’ new line. The E.D. On Air collection is scheduled to be available, while supplies last, beginning October 24 through the QVC apps, by calling 800.345.1515 or by visiting QVC.com.
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About Ellen DeGeneres
Beloved television icon and entertainment pioneer Ellen DeGeneres’ distinctive comic voice has resonated with audiences from her first stand-up comedy appearances through her work today on television, in film, and in the literary world.
She hosts the leading daytime entertainment program on television with her hit syndicated talk show, “The Ellen DeGeneres Show.” The show, now entering its 12th season, has won a total of 51 Daytime Emmys. She has an enormous social media following, with 32.4 million Twitter followers, more than 16 million Facebook fans, over nine million YouTube subscribers, and over six million Instagram followers.
DeGeneres has also won 14 People’s Choice Awards, and the Teen Choice Award for “Choice Comedian” for a fifth consecutive year. The most recent Forbes Celebrity 100 list ranks Ellen at number five.
In 1997, DeGeneres was the recipient of the coveted Peabody Award and earned an Emmy ® for writing the critically acclaimed “Puppy Episode” for her hit show, “Ellen,” in which her character came out as a gay woman to a record 46 million viewers.
DeGeneres’ three books have all debuted at #1 on The New York Times Best Seller list. She has been included in Forbes’100 Most Powerful Women as well as Entertainment Weekly’s 50 Most Powerful Entertainers. She has hosted the Academy Awards twice, most recently in 2014, garnering the telecast’s largest audience in 14 years. Her famous Academy Awards selfie was retweeted more than three million times, shattering all Twitter records.
QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA, QVCB), is the world’s leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 300 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy and a joint venture in China. Based in West Chester, Pa. and founded in 1986, QVC has evolved from a TV shopping company to a leading ecommerce and mobile commerce retailer. The company’s website, QVC.com, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.