LONDON, 2015-1-7 — /EPR Retail News/ — Sainsbury’s has today announced over 1,000 price cuts on some of its most popular products – including British essentials for a Sunday lunch or a full English breakfast.
The retailer is using an annual £150m price investment to cut regular prices on over 1,000 of the most popular items in customers’ baskets – the things customers really buy each week.
Customers will see over 700 new regular prices in supermarkets this week in addition to over 200 put in place following a first round of cuts in November. These are in addition to the thousands of promotions that the supermarket runs each week.
And because it’s Sainsbury’s, responsibly sourced products such as Scottish salmon and British bacon and lamb are among the products that will go down in price.
Sainsbury’s CEO Mike Coupe said: “We are investing £150 million per year for the next three years in some of our customers’ most popular purchases, with a total of 1,000 prices cut since we announced this investment in November. This will come as welcome news to customers who might be feeling the pinch after Christmas.
“These lower everyday prices are a part of our ongoing commitment to offering our customers great quality products at great prices.”
Notes to editors
Further price cuts in details (PDF download)
| Full English price cuts* | Old | New |
| JS White Sandwich Loaf 800g | £1.30 | £1.00 |
| JS 8 British pork sausages 454g | £1.40 | £1.10 |
| JS 12 smoked and unsmoked bacon rashers 2 X 225g | £4.00 | £3.50 |
| JS salted and unsalted butter 250g | £1.10 | £0.95 |
| JS Semi-skimmed UHT milk 1L | £0.90 | £0.70 |
| JS Tomato Ketchup 460g | £1.10 | £1.00 |
| JS Orange Juice smooth 1L | £1.10 | £1.00 |
* Eggs price drop October 2014
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