LONDON, 2015-4-14 — /EPR Retail News/ — Whether you are looking for the perfect garden party outfit or you want to make a statement at a friend’s country wedding, Gok Wan’s chic new collection for Tu at Sainsbury’s is sure to transform your wardrobe this summer.
Capturing the spirit of the Mediterranean coast, the new Gok for Tu range resonates with style and charm. Taking inspiration from old vintage holiday photographs, Gok encapsulates the effortless glamour of continental women renowned all over the world for their vivacious and effervescent sense of style.
The collection embodies grown up glamour at its finest, with slick tailored pieces such as the white structured jacket, nude sleeveless blazer and matching front split pencil skirt. The understated colour palette, of beautiful beige tones and fresh crisp whites, allows the clever cuts and smart tailored designs of these hero items to speak for themselves.
Breton references are evident throughout the range, featuring bold block stripes on day dresses and simple jersey style staples. The nautical navy blue palazzo pants are perfect for breezy days beside the sea, reflecting the laidback and relaxed aesthetic of classic Riviera elegance.
Ice cream shades of denim provide a refreshing update to Gok’s signature skinny jean and can be easily dressed up or down to suit your mood. Glam them up for a night out on the town with the collection’s sateen embellished top, or make them work for the weekend with the simple knit cardigan.
Reflecting pretty summer gardens the belted sundress is a must have item, featuring a hand-painted floral print and cinched silhouette that celebrates and accentuates the female form. For a more versatile look, the fresh floral pattern has been translated onto tailored cigarette pants, a delicately layered camisole and full circle skirt, which can be worn together to tap into the current co-ord trend, or mixed and matched for a more subtle approach.
A final surprise in the range is the quirky ‘Dolly’ jumper. Gok’s playful, tongue in cheek styling shines through with this item, adding a personal touch to the collection with a witty sweatshirt featuring a photograph of his very own beloved French Bulldog.
On his new collection for Tu at Sainsbury’s, Gok Wan comments: “The most important thing for me is that the women who wear my designs look and feel incredible and this is always at the forefront of my mind with every collection I create for Tu. I love to travel around Europe in the summer – I just find the vibrant cultures, distinctive styles and beautiful landscapes so inspiring. With the new range I wanted to bring a little bit of sunshine to each of my customers as we look forward to the summer season.”
Gok for Tu Collection 17 will be available at over 200 stores nationwide from 14th April. This new collection compromises of 39 styles, including multiple prints and colour ways. Prices range from £16 – £40 and sizes from 8-22.
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