The K-Group launches new loadable gift card that can be used as payment in all of Kesko’s chain stores

The K-Group has launched a new loadable gift card. The gift card can be purchased and it can be used as payment in all of Kesko’s chain stores. The gift card balance decreases as it is used and it is valid for two years.

HELSINKI, Finland, 2015-4-15 — /EPR Retail News/ — “We want to offer our customers an easy gift idea in the form of a modern gift card, which allows the recipient to use one gift card to choose a present from any K-Group chain store,” says Eija Jantunen, Vice President for Finance and Accounting Services.

The recipient has plenty to choose from as the K-Group gift card can be purchased and used as payment in the stores of eleven different chains, which include K-citymarket, K-supermarket, K-market (excluding K-market service station stores), Intersport, Budget Sport, Kookenkä, K-rauta, K-maatalous, Rautia, Asko and Sotka. The gift cards are available with a chain look design or a uniform K-Group design.

“Despite the varied appearance of the cards, they are valid in all of the chains. So, the Intersport gift card can be used to buy groceries or interior decoration items, for example,” says Development Manager Juha Andelin.

The customer chooses an amount between 10 – 500 euros, which is then loaded on the card at the checkout.

“The gift cards have been positively received by customers and the demand has been high,” says Andelin.

The successful implementation of the gift card service was carried out in cooperation with Solteq, and it is part of the electronic services produced by Solteq for Kesko. The cooperation aims to support Kesko’s strategy and to strengthen multi-channel consumer services.

Further information:

Eija Jantunen, Vice President, Finance and Accounting services, tel. +358 105 322 500

Juha Andelin, Development Manager, tel. +358 105 327 360

Kesko ( is a retail specialist whose stores offer quality to the daily lives of consumers. Kesko has about 2,000 stores engaged in chain operations in the Nordic and Baltic countries, Russia, and Belarus.