Price Chopper’s Bags2Riches awards $25,000 Utica native Jacquie Pirnie

Five non-profits to receive share of Bags2Riches Charitable Gift

Schenectady, NY, 2015-4-20 — /EPR Retail News/ — In the largest and most extensive contest in the company’s history, Price Chopper’s Bags2Riches contest has defied skeptics and awarded more than 150,000 prizes and discounts. Today, the a $25,000 online prize was awarded to Utica native Jacquie Pirnie at a small reception at the Price Chopper in North Utica, where she does her shopping.

“I was born and raised in Utica, so I’ve been shopping at Price Chopper since before it was called Price Chopper! I really love their promotions. I’ve never won anything in my life, so when I first received notification that I had won, I was psyched to win a $50 gift card or maybe one of the food prizes. I had no idea,” said Pirnie. “What makes winning even more special is that toward the end of my Mom’s life as her health was declining, I would take her to her doctor’s appointments. But the highlight for her was that before or after the appointment, we would come to Price Chopper to make it a big day out. She would scour the ads and look for coupons. She would get in one of the putt-putt carts and we’d be off. I think she was looking out for me.”

When asked about her plans for the winnings, Pirnie said that her big Victorian house could use a facelift and she is looking forward to making it into “a jewel in the neighborhood.” She is also planning a celebration feast after today’s presentation for family and friends that will feature some tasty indulgences, including crab legs.

We’re thrilled that winning this prize will help Jacquie to enhance her home and celebrate with loved ones while evoking good memories of her Mom,” said Mona Golub, vice president of public relations and consumer services. “Some people are doubtful that contests of this sort yield winners, but we’ve given away significant prizes in each of the six states in which we operate. Bags2Riches was definitively a win-win. Our loyal customers enjoyed the thrill of winning individual prizes and discounts and a handful of our non-profit community partners gleaned some extra visibility and a contribution to their efforts.”

In addition to the thousands of individual winners, there was a charitable aspect to the Bags2Riches contest. When shoppers entered PIN numbers from the game pieces, they were eligible to cast a vote for one of five non-profit organizations that all serve communities within Price Chopper’s six state service footprint. With close to 650,000 vote entries tallied, the five organizations will each receive a portion of the $25,000 donation based on the percentage of votes received.

• Make-A-Wish received more than 180,000 votes, and will receive a donation of $7,055.
• Feeding America, will receive $6785.
• The VFW Foundation will receive $4882.
• The American Heart Association will receive $3684.
• The Boys & Girls Clubs of America will receive $2592.

The Bags2Riches Giveaway ran for six weeks, ending March 14, 2015. For every $25 spent using an AdvantEdge card at any of the 135 Price Chopper’s located throughout the northeast, shoppers received one game ticket. There were three ways to win — the first, one in every three tickets was an instant winner and revealed a free food prize or discount; the second, some tickets revealed a special PIN that could be registered online to win Price Chopper gift cards, free groceries for a year, free gas for a year, cash prizes and more; and the third way to win was to collect related stickers within a specific category.

More than 780,000 Instant Win game tickets were redeemed by customers and more than two million PINs were entered online. Prizes that were awarded included a $250,000 grand prize, a $20,000 Ultimate Home Makeover, dream family vacations, a 2015 Ford Escape, FREE groceries for a year, FREE gas for a year, hundreds of $50 Price Chopper gift cards and dozens of Kitchen Aid mixers, Xbox Ones and Kindles.


About The Golub Corporation: Based in Schenectady, NY, the Golub Corporation owns and operates 135 Price Chopper and Market 32 grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire. The American owned, family-managed company prides itself on longstanding traditions of innovative food merchandising, leadership in community service, and cooperative employee relations. Golub’s 22,000 teammates collectively own more than 47% of the company’s privately held stock, making it one of the nation’s largest privately held corporations that is predominantly employee-owned. For additional information, visit


Contact: Mona Golub
Price Chopper

Jon Pierce, APR
Pierce Communications