Keasbey, New Jersey, 2015-9-4 — /EPR Retail News/ — ShopRite, which already has a wide selection of frozen fruit, vegetables, organic, gluten and natural items in the Frozen Aisle, brings its own line of super premium Italian gelato and sorbet to stores.
Consumers can’t seem to get enough of ShopRite’s new pint-size Imported Gelato & Sorbet, which hit store shelves in July.
“Our ShopRite Imported Gelato & Sorbet products are off to a fast start. With our first promotion, it’s already flying off the shelves,” said Dave Edwards, a procurement manager for ShopRite and Wakefern Food Corp.
From pistachio and caramel sea salt, to double chocolate and eggnog, the 12 flavors of Italian-imported gelato and two flavors of sorbet (limoncello and mixed berry) are resonating with ShopRite consumers at a time when demand for full flavored frozen treats and premium ice cream is at an all time high.
A recent International Dairy Foods Association (IDFA) survey revealed that nearly 80 percent of ice cream manufacturers cited premium as their most popular category.
“We brought this product to market because we saw the trend in the category, particularly in super premium ice cream and gelato,” said Edwards. “Our gelato is sourced and produced in Italy, where the product originated in the 1600s, and it’s authentic and artisan-crafted.”
“Our ShopRite Imported Gelato & Sorbet gelato is also on point with consumer trends toward flavor profiles and products with more of an authentic and international flair,” he added.
Gelato is also generally lower in calories, fat and sugar than other types of premium ice cream.
Change has been heating up the Frozen category over the last few years, with consumers looking for more natural products and full-body taste in Frozen items.
While ShopRite continues to grow its wide selection of popular Frozen categories such as fruit, vegetables, organic, gluten-free and natural items, innovations in flash freezing and other preparation methods for frozen foods are also helping reshape the Frozen category. Many of the frozen vegetables and fruits ShopRite sells are frozen within a few hours of being picked in the field.
“There are a lot of delicious and nutritious, good-for-you items in Frozen and you can really build a good, healthy and convenient meal walking down the Frozen aisle,” Edwards said.