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Macy’s raised $3.5 million through its annual “Shop For A Cause” campaign in support of charities nationwide

Macy’s helps March of Dimes® and thousands of local charities raise funds through annual shopping event

MIAMI, FL, 2015-9-11 — /EPR Retail News/ — In support of March of Dimes and more than 4,000 charities nationwide, Macy’s raised more than $3.5 million through its annual “Shop For A Cause” campaign, which took place onSaturday, August 29. Volunteers at Macy’s stores and those from participating organizations contributed to the program’s success and worked together to drive funds across the country.

“The Shop For A Cause program is one of our biggest fundraising events of the year and a great way for our stores to connect in our communities,” said Martine Reardon, Macy’s chief marketing officer. “Our associates and customers are making a difference locally and nationally through this campaign, which truly embodies the magic of Macy’s. It’s an honor to be able to raise funds and give back to so many worthy causes this year.”

Now in its 10th year, Shop For A Cause is a unique, one-day-only shopping event created to support local and national charities’ fundraising efforts. Macy’s designated March of Dimes, the leading nonprofit organization in support of pregnancy and baby health, as its national beneficiary of all proceeds of sales of Shop For A Cause savings passes in Macy’s stores and on

“Thanks to Macy’s and their customers for giving every baby born in the United States a fighting chance by raising millions of dollars through Shop For A Cause,” said Dr. Jennifer L. Howse, president of the March of Dimes. “Over the past five years, nearly $15 million has been raised to help support local community-based programs that give moms the information they need to have full-term pregnancies and healthy babies. We’re proud to report that last year with the help of Macy’s Shop For A Cause, March of Dimes chapters were able to award 554 grants totaling more than $5.1 million and reaching nearly 1 million women to help improve the health of their babies.”

In addition to the March of Dimes, more than 4,000 local charities signed up to participate in the event this year. By giving $5 to their favorite local cause, customers were able to support a cause meaningful to them and receive the savings pass to enjoy special discounts at Macy’s.

For more information about this year’s program, visit

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 775 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events asMacy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southernCalifornia are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, images and contacts, please visit our online pressroom at

About March of Dimes
The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies®, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit or

Source: Macy’s

Macy’s Media Relations
Melissa Goff, 305-577-2171

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