The new cooperation agreement implies the negotiation of manufactured brands on a local level, combining the strengths of the retailer Groupe Auchan and METRO Cash & Carry, the wholesale division of METRO GROUP.
CROIX, France, 2015-9-22 — /EPR Retail News/ — After having started their cooperation at the international level in November 2014, the two partners, facing a deflationary context and the recent moves in the European retail landscape, with the development of alliances and cooperation between actors, both at global and local level, have decided to extend the scope of their innovative cooperation, based on two complementary business models, in one of their key countries, from September 2015.
In accordance with the local legislation applicable, METRO GROUP entrusts to Auchan country organization, via a mandating system, on selective and representative product categories and suppliers, the negotiations of the buying terms applicable in 2016, covering major brands in France.
Each party will continue to be independently responsible for its own commercial strategies and sales policies, which include building product ranges, defining pricing and promotional activities.