Kroger Stores to Debut New Brand of Imported Products From Food-Rich Regions of the World

CINCINNATI, 2015-9-28 — /EPR Retail News/ — The Kroger Co. (NYSE: KR) family of stores is bringing the delectable flavors of Italy to its customers during the two-week event, Savor World Flavor: Taste of Italy.

Taste of Italy brings delicious, easy-to-prepare recipes with robust flavors such as freshly prepared prosciutto with melon, gourmet chicken parmesan, and rich tiramisu dip to local Kroger stores throughout the country.

Select stores will host unique “Crack the Parm” events with a cheese specialist showing how to crack a 78 pound of Parmigiano Reggiano cheese, and samples of the authentic flavors of Italy during the company’s second world cuisine celebration. Last year marked the first Savor World Flavor event,Taste of Mexico.

Savor World Flavor will introduce our customers to new recipes and authentic flavors they can make at home in their kitchens,” said Mike Donnelly, Kroger’s executive vice president of merchandising. “Italy has perfected the art of bringing the family together around the dinner table, and we want to inspire our customers to recreate the culinary experience of Italy in their own homes.”

Kroger will also debut an exciting new corporate brand. HemisFares™, which currently features 27 authentic products, is best-of-the-world eats brought straight from their regional origins to Kroger customers. Imported directly from various food-rich regions of the world, the Creamy Sicilian Gelato, Bolognese Old-World pasta sauce and Four Leaf Balsamic Vinegar will offer “a journey of epicurean proportions” for Kroger’s food-curious customers.

Kroger is introducing Italian products during Taste of Italy, and will follow with additional regions throughout the next year. For more details, including recipes, cultural facts and a chance to win a trip to Italy, visit www.ItalianWorldFlavor.com.

Kroger, one of the world’s largest retailers, employs nearly 400,000 associates who serve customers in 2,623 supermarkets and multi-department stores in 34 states and the District of Columbia under two dozen local banner names including Kroger, City Market, Dillons, Food 4 Less, Fred Meyer, Fry’s, Harris Teeter, Jay C, King Soopers, QFC, Ralphs and Smith’s.  The company also operates 781 convenience stores, 327 fine jewelry stores, 1,350 supermarket fuel centers and 37 food processing plants in the U.S.  Recognized by Forbes as the most generous company in America, Kroger supports hunger relief, breast cancer awareness, the military and their families, and more than 30,000 schools and community organizations. Kroger contributes food and funds equal to 200 million meals a year through more than 100 Feeding America food bank partners. A leader in supplier diversity, Kroger is a proud member of the Billion Dollar Roundtable and the U.S. Hispanic Chamber’s Million Dollar Club.

SOURCE The Kroger Co.