Matthews, N.C., 2015-10-7 — /EPR Retail News/ — Today, Harris Teeter announced it will launch an in-store donation card campaign to support those affected by flooding throughout the Carolinas. Shoppers and associates in North and South Carolina will be offered the opportunity to donate $1, $3 or $5 at checkout to benefit the American Red Cross’ Disaster Relief Fund.
“We are heartbroken for the families and individuals affected by this devastating flood,” said Danna Robinson, Harris Teeter’s communication manager. “Harris Teeter was born in the Carolinas and our commitment to these states is extremely strong. When a natural disaster such as this occurs, it is hard to know how to help, which is why we are proud to offer our shoppers and valued associates the opportunity to assist their neighbors.”
Shoppers and associates can donate both in-store and through Harris Teeter’s online shopping tool, ExpressLane now through October 31, 2015.
In addition to the donation card campaign, Harris Teeter has donated a truckload of bottled water to victims in Columbia, S.C. and provided transportation of donated product to affected areas for various community collection efforts. The company is also working through its own charitable foundation, Hugh Ashcraft Foundation, to assist Harris Teeter associates who were displaced or affected by the flooding in Charleston, S.C. The Hugh Ashcraft Foundation provides financial support to Harris Teeter associates who experience financial hardships as a result of sudden and unforeseen circumstances.
Harris Teeter would like to thank WBTV, the company’s official media partner for this campaign. WBTV has a long legacy of community service, it’s part of their mission to be On Your Side.
For questions about Harris Teeter’s giving programs, please click here.