Breaking new ground: Carrefour features 500 augmented reality toys in its first ever catalogue in Belgium

BELGIUM, 2015-11-12 — /EPR Retail News/ — Carrefour is breaking new ground: for the first time, it is featuring augmented reality toys in its catalogue in Belgium, introducing a fun and modern angle to all the magic of its fantastic range. The 2015 catalogue was published on Wednesday 14 October and is valid until 5 December. It features 500 different items over its 84 pages.

Bringing the catalogue alive with augmented reality

First, visit jouet.carrefour.eu and download the app (available from the Apple Store or Google Play). Then when you leaf through the catalogue, look for the Hyper mascots holding a tablet computer in their hands and the words “scan me”.

Then all you have to do is point your smartphone (or tablet computer) at the mascot. The app automatically starts playing a video showing a demo of the toy or game you’ve selected. There are 10 Hypers in the whole catalogue – that means 10 videos you can play. Children can even share this interactive content with their friends. And they can enter a competition and try their luck at winning an iPad Air 2!

The whole catalogue is available online – browse it whenever you like. Most of the toys can be ordered from Carrefour Drive.be.

SOURCE: Carrefour

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Breaking new ground: Carrefour features 500 augmented reality toys in its first ever catalogue in Belgium

Breaking new ground: Carrefour features 500 augmented reality toys in its first ever catalogue in Belgium