Halle, Belgium, 2015-11-12 — /EPR Retail News/ — After having launched mobile payments via the SEQR application in all physical brand stores and online stores, the Colruyt Group is extending this option to applications offered by KBC/CBC and Bancontact/Mister Cash. This alternative is rolled out from today and will be available in 400 Colruyt, OKay, Bio-Planet and Dreambaby stores as from 13 November. It will be rolled out to Dreamland and Spar at the start of 2016. Payment by smartphone has seen a significant increase since its launch last spring.
How to pay using your smartphone
The two apps can be downloaded from the App Store, Windows Phone Store or Google Play. For the KBC/CBC app, you need to hold an account at one of the 2 banks. For the Bancontact/Mister Cash app, you need to be a customer at one of the 19 participating banks.
Payment in store via your smartphone is fast, simple and reliable and does not require use of a bank card and card reader. Furthermore, it’s free for the client.
To pay, all you need to do is connect in store via the “Colruyt Group Wifi”, which will allow for a connection even if the GSM coverage is insufficient, then scan the QR code at the till and confirm the amount using your pin number.
An increasingly popular payment method
For Colruyt Group, the expansion of mobile payment solutions is a logical step following the introduction of SEQR last spring. It is a way of passing on the benefits to a greater number of people. Since its roll out in all of its stores last spring, smartphone payments have seen a significant increase. “We are fast approaching the 100,000 transactions threshold, in just a little over 6 months since the launch of mobile payments in our stores”, explains Michel Van Mello, project manager at Colruyt Group. “This represents nearly 16% of all mobile transactions processed on the Belgian market. It’s therefore a resounding success! We are delighted to have found, in KBC/CBC and Bancontact/Mister Cash the ideal partners with which to champion and accelerate up this method and allow our clients to manage their purchases in an increasingly simple and efficient method. ”
Shop and pay with your smartphone: it’s completely normal
Payment by mobile is riding high. “Currently, more than half a million KBC/CBC customers use their smartphones for bank transactions. And this number is only set to increase”, explains Ivo De Meersman, Payments and Cards Director at KBC/CBC. “This is how our clients show us just how important it has become for them to be able to make transfers, save or pay bills where and when they need to, quickly and in a completely secure system. It is our clients that direct us to which innovations we should be focusing and this increase has shown us that we are meeting their expectations. Within this context, thanks to our collaboration with Colruyt Group, we are able to offer customers of KBC, CBC and KBC-Brussels a large network of stores in which they can pay for their purchases by smartphone. KBC/CBC is the first bank to offer this service in Belgium. Also, by integrating the Bancontact/Mister Cash mobile solution, KBC/CBC and Colruyt Group make it possible to pay by mobile phone in store for more than one and a half million users. ”
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SOURCE: Colruyt Group